The Analysis on Several Key Issues of Brand Precise Marketing
DOI: 10.23977/ieim.2023.060806 | Downloads: 303 | Views: 1502
Author(s)
Hu Guangmei 1
Affiliation(s)
1 School of Foreign Languages and Cultural Communication, Shanghai Polytechnic University, 2360 Jinhai Rd, Caolu Town, Shanghai, China
Corresponding Author
Hu GuangmeiABSTRACT
"Precision" is the key to the realization of brand marketing, but the practical effect of Brand Precise Marketing is controversial, and the academic and industry opinions are diverse, which has seriously affected the confidence of brand owners in precise marketing, we need to clear up a few key issues of Brand Precise Marketing, In this paper, we will analyze the basic premise, core elements a, the ultimate goal and strategies for balancing precision and privacy, in order to determine a clearer approach for the theoretical development and practical application of Brand Precise Marketing.
KEYWORDS
Brand Precise Marketing, social media, big data analysis, user interaction, meeting demandCITE THIS PAPER
Hu Guangmei, The Analysis on Several Key Issues of Brand Precise Marketing. Industrial Engineering and Innovation Management (2023) Vol. 6: 32-36. DOI: http://dx.doi.org/10.23977/ieim.2023.060806.
REFERENCES
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[3] Liang Xukai and Wen Zhengchang. Exploration of Network Marketing Strategy Based on Big Data Precise Marketing. Modern Business. 2023 (01)
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[7] China Science and Technology Hobbyist. Personal Information Protection Act strikes hard: precision marketing "revolutionized"? https://www. sohu. com/a/525517571_121124378. 2022-02-25
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