Author(s)

Ziming Guo ¹

Affiliation(s)

¹ Xi'an Urban Architectural College, Xi'an, Shaanxi, China

Corresponding Author

Ziming Guo

ABSTRACT

With the rapid development of rural tourism, the traditional management mode and means have lagged behind, and the sustainable development of rural tourism is facing many challenges. Therefore, it is of great practical significance to study the intelligent management of rural ecotourism. In this study, artificial intelligence technology is used to make an empirical study on its application in the field of rural ecotourism. Through data analysis, it is found that artificial intelligence technology can help rural tourism communities improve the number of tourists and tourists' satisfaction, improve management efficiency and reduce operating costs. The specific data show that after artificial intelligence management, the number of tourists in rural tourism communities increased by 7.58%, the satisfaction of tourists increased by 4.35%, and the operating cost decreased by 19.19%. The results of this study show that intelligent management through artificial intelligence technology is of great significance for promoting the sustainable development of rural revitalization strategy, which is expected to provide new impetus for the economic development of rural tourism communities and provide reference for the sustainable development of other regions.

KEYWORDS

Sustainable Development, Rural Revitalization, Ecotourism, Artificial Intelligence

CITE THIS PAPER

Ziming Guo, Research on Rural Ecotourism Entrepreneurship Based on Artificial Intelligence to Promote Sustainable Development of Rural Revitalization Strategy. Tourism Management and Technology Economy (2023) Vol. 6: 5-13. DOI: http://dx.doi.org/10.23977/tmte.2023.060402.

REFERENCES

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