Author(s)

Ke Luo ¹

Affiliation(s)

¹ Institute of Library, Shaoyang University, Shaoyang, Hunan, China

Corresponding Author

Ke Luo

ABSTRACT

This study aims to explore the relationships among reader experiences, perceptions, impressions, and behavioral intentions in libraries. It analyzes the impact of library impressions, cognitive values, and experiences on reader behavioral intentions, revealing the reasons why readers choose libraries as their primary information providers. Important influencing dimensions and factors are identified, and targeted strategies are proposed for enhancing positive library impressions, creating a conducive spatial environment, and promoting positive word-of-mouth. These findings provide valuable insights and guidance for libraries to further improve their services.

KEYWORDS

Library Image, Reader;s Experience, Reader's Behavior Intention

CITE THIS PAPER

Ke Luo, A Study on Key Factors in Library Operations and the Path to Library Service Development from the Perspective of Readers. Manufacturing and Service Operations Management (2023) Vol. 4: 21-28. DOI: http://dx.doi.org/10.23977/msom.2023.040503.

REFERENCES

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