Author(s)

Liu Guoqing ¹

Affiliation(s)

¹ College of Foreign Studies, Guangdong University of Science and Technology, Dongguan, 523083, China

Corresponding Author

Liu Guoqing

ABSTRACT

Today, the era of "Internet Plus" has brought great overturns to exhibition marketing, e.g. the change of exhibition form, the improvement of audience participation, digital market insight, the trend of online and offline integration and the influence of social media. This paper mainly discusses the connotation of exhibition marketing, explores the current status and problems of online exhibition marketing, and finally proposes the optimization path of exhibition marketing strategies under the background of "Internet Plus".

KEYWORDS

Internet Plus; exhibition marketing; strategy optimization

CITE THIS PAPER

Liu Guoqing, A Research on Exhibition Marketing Strategies under the Era of "Internet Plus". Information Systems and Economics (2023) Vol. 4: 18-22. DOI: http://dx.doi.org/10.23977/infse.2023.040704.

REFERENCES

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[2] Cao Bo, Qiu Lijuan. Optimization analysis of enterprise exhibition marketing strategy under the background of "Internet Plus" [J]. Business Culture, 2021 (31): 47-48.
[3] Li Fangmin. Research on Marketing Strategies of Exhibition Centers [J]. Business Exhibition Economics, 2023 (01): 7-9.
[4] Wang Zhiliang. Research on Marketing and Application Strategies of Exhibition Venues from the Perspective of New Media [J]. Business Exhibition Economics, 2023 (11): 7-9.
[5] Wang Tao. Research on Marketing Strategy Optimization of Z Exhibition Company [D]. East China Normal University, 2023.
[6] Xie Bingyi. Research on Exhibition Marketing Strategies in the Context of the Internet Era [J]. Modern Marketing (Second Edition), 2015 (04): 64-65
[7] Zhang Xin. Strategic Optimization Analysis of Exhibition Marketing in the The Internet Age [J]. Modern Marketing (Information Edition), 2020 (02): 253.
[8] Zhou Jianghua. Research on Strategy Optimization of Exhibition Marketing in the The Internet Age [J]. Enterprise Reform and Management, 2016 (08): 60.

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