Author(s)

Sun Liping ¹

Affiliation(s)

¹ Zibo Vocational Institute, Zibo, Shandong, China

Corresponding Author

Sun Liping

ABSTRACT

The process of modernization has brought economic development to rural society, but it has also accelerated the contradictions in rural culture, leading to the impact of urban culture on rural cultural order, the "rejection" of traditional culture and modern culture, confusion and stagnation in rural farmers' thinking and understanding, and the negative influence of the market economy on rural ideological and moral construction. The comprehensive construction of a socialist modernized country requires not only urban modernization but also agricultural and rural modernization. The modernization of agriculture and rural areas must rely on the implementation of the major decision to comprehensively revitalize rural areas. As the "foundation" and "soul" of rural revitalization, rural cultural construction provides necessary value support for the successful path of socialist rural revitalization with Chinese characteristics in the new era. In the new era, promoting the revitalization of rural culture requires correctly grasping the relationship between conflict and integration, inheritance and innovation, needs and satisfaction, overcoming the cultural challenges faced by rural areas, and providing a powerful spiritual engine for achieving rural modernization and assisting in comprehensive rural revitalization. 

KEYWORDS

New era, rural cultural construction, cultural challenges, transcending values

CITE THIS PAPER

Sun Liping, Research on Problems and Countermeasures in Promoting Rural Culture for Building Beautiful Countryside in the New Era. Journal of Sociology and Ethnology (2023) Vol. 5: 24-29. DOI: http://dx.doi.org/10.23977/jsoce.2023.050703.

REFERENCES

[1] Zhang Jun. Promoting the Construction of Socialist New Rural Areas with the Concept of Ecological Civilization: A Summary of Zhejiang's Beautiful Countryside Construction [J]. Zhejiang Today, (2010)21.
[2] Jin Wei, Jin Ni. Cultural Dilemmas and Value Transcendence in Rural Cultural Construction in the New Era [J]. Hubei Social Sciences, 2021(5), 6. DOI:10.3969/j.issn.1003-8477.2021.05.007.

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