Author(s)

Huang Xiaojuan ¹

Affiliation(s)

¹ Guangdong University of Science & Technology, Dongguan, 523083, China

Corresponding Author

Huang Xiaojuan

ABSTRACT

Hanfu is the traditional clothing of the Chinese nation. It has accumulated a long history and culture for thousands of years, and the evolution of Hanfu shows its unique national characteristics.Hanfu culture is a profound clothing culture system formed by Chinese traditional etiquette culture as the core and after long-term evolution and development. Chinese culture embodies the living habits and values of the Chinese nation, and symbolizes the value system and cultural spirit of the Chinese nation. Disseminating traditional Chinese culture through new media can enhance the international understanding of Chinese culture. As a special language symbol, Hanfu culture is an important part of traditional Chinese culture. As a representative culture of Han culture, Hanfu has unique cultural connotation. Through understanding Hanfu culture and its evolution process, new media cultural communication is endowed with the significance of The Times.

KEYWORDS

New media; Hanfu culture; Spread; Effective path

CITE THIS PAPER

Huang Xiaojuan, The Effective Path of Han Chinese Clothing Culture Communication in the New Media Era. Journal of Sociology and Ethnology (2023) Vol. 5: 102-107. DOI: http://dx.doi.org/10.23977/jsoce.2023.050619.

REFERENCES

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