Author(s)

Kaisen Yang ^1,2

Affiliation(s)

¹ Institute of Problem Solving, University of Bolton, Manchester, UK
² Department of Computing, University of Bolton, Manchester, UK

Corresponding Author

Kaisen Yang

ABSTRACT

In the current film market, the audience is no longer the main consumer group of the film, the audience evaluation standard of the film has changed from "good" to "good", in such a background, interactive film emerge at the historic moment. Interactive films stimulate the audience participation through some means, so as to produce emotions and behaviors related to the film. Interactive movies refer to bring users into the scene through visual, auditory, tactile and other ways, so that users can have more choices and experiences in the process of watching the film. Interactive movies have not been developing for a long time, but in recent years, especially during the epidemic, "cloud viewing" has become a new normal. Therefore, this paper discusses the development status and future mode of interactive film in detail, aiming to provide help for the development of interactive film in China.

KEYWORDS

Reciprocal film; current development status; future model

CITE THIS PAPER

Kaisen Yang, The current status and future mode of reciprocal film development. Art and Performance Letters (2023) Vol. 4: 9-13. DOI: http://dx.doi.org/10.23977/artpl.2023.040702.

REFERENCES

[1] Zhang Xinming. Analysis on the phenomenon of interactive film development in the background of media fusion environment [J]. Sound Screen world, 2022 (5): 72-74.
[2] Yang Yu. Narrative dilemma and future development paths of interactive films in the post-film context [J]. Western Radio and Television, 2021, 42 (8): 3.
[3] Qi Huishu, Ju Weiguang, Li Yana. Analysis of the existence mode and future development strategy of micro films in China [J].2021(2016-7):147.
[4] Wang Jiaxu. Analysis of the development path of thematic movies under the perspective of interactive ritual chain [J]. Journal of Shanxi Datong University: Social Science Edition, 2022, 36 (3): 4.
[5] Pang Yichun. Exploration, realization and integration: the present and future of film live broadcast distribution mode [J]. Southeast Transmission, 2021 (4): 4.

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