Author(s)

Tang Wei ¹, She Chumin ¹, Guo Xudong ¹, Jiang Juan ²

Affiliation(s)

¹ Zhaoqing University, Zhaoqing, Guangdong, 526061, China
² Guangdong Ploytechnic of Industry and Commerce, Zhaoqing, Guangdong, 510550, China

Corresponding Author

Tang Wei

ABSTRACT

The high-quality development of night tourism in Zhaoqing can not only stimulate the economic development of Zhaoqing, but also an important element of residents' happy life. This study takes Sanlitun in Beijing, Shilin Night Market in Taiwan and Qinhuai River in Nanjing as reference cases, combined with the existing night tourism products and resources in Zhaoqing, and proposes four paths for the high-quality development of night tourism in Zhaoqing based on the scene threshold: pay attention to top-level design and strengthen business publicity; Strengthen cultural integration and enrich night tours; Explore multiple models to meet market demand; Optimize supporting resources and improve infrastructure.

KEYWORDS

Night tourism, consumption behavior, customer needs, scene threshold

CITE THIS PAPER

Tang Wei, She Chumin, Guo Xudong, Jiang Juan, Research on the high-quality development path of night tourism in Zhaoqing under the scene threshold. Tourism Management and Technology Economy (2023) Vol. 6: 64-71. DOI: http://dx.doi.org/10.23977/tmte.2023.060308.

REFERENCES

[1] Tang Wei. (2023). Research on the Influence of Service Contact, Customer Experience Value and Brand Preference on Brand Loyalty [J]. Journal of Zhaoqing University, 02, 66-75.
[2] Zheng Xiaocai. (2021). Research on Night-Time Economic Development in Beijing [D]. Beijing: Graduate School of Chinese Academy of Social Sciences.
[3] Liu Jingqi. (2023). Research on the Promotion Strategy of Night Tourism in Leisure Neighborhoods in Wuhan [J]. Journal of Huanggang Vocational and Technical College, 02, 79-82.
[4] Meng Jiaorong, Meng Jindao, Xu Weiwei. (2023). Research on Urban Style Improvement Strategy under the Background of Urban Renewal: A Case Study of the Traditional Style Area of Nankong Ancient City in Kecheng [J]. Architecture and Culture, 05, 155-157.
[5] Zhang Liwen. (2023). The Internal Logic and Practical Path of Chinese Excellent Traditional Culture to Help Rural Revitalization [J]. Journal of North Minzu University, 03, 48-56.
[6] Lv Li. (2022). Research on the Evolution Process, Mechanism and Rural Revitalization Effect of Rural Tourism Land System in the Marginal Areas of Large Cities [D]. Wuhan: Central China Normal University.
[7] Yan Chang. (2023). Tourism Image Construction of Hainan Free Trade Port: International Experience and Local Practice [J]. Nanhai Journal, 9(03), 44-54.
[8] Yang Yi, Lian Qianwen, Ding Ling, Li Zhe. (2023). Spatial Distribution Characteristics and Influencing Factors of National Night-time Cultural Tourism Consumption Agglomeration Area [J]. Economic Science: 6, 1-9.
[9] Tian Dongyu. (2022). Research on the Development of Guangxi Binhai Tourism Homestay Industry under the Background of Xianghai Economy [J]. Market Forum, 07, 82-89.
[10] Liang Yueai. (2022). Research on Night Tourism and Leisure in Guilin [D]. Guilin: Guangxi Normal University.

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics