Author(s)

Ou Danli ¹, Erlito M. Albina ¹, Zhiyang Luo ²

Affiliation(s)

¹ Claro M. Recto Academy of Advanced Studies, Lyceum of the Philippines University, Manila, Philippines
² The University of Sheffield, Western Bank, Sheffield, S10 2tn, Great Britain

Corresponding Author

Ou Danli

ABSTRACT

In the context of new media, Bilibili develops rapidly and stands out among many video websites. Its unique business model has played a role to a certain extent. The analysis of its business model is of great significance to the future development of Bilibili. Bilibili, short for Site B, as a listed video website, is deeply loved by young people such as the post-90s and post-00s generation, and is one of the preferred Apps of the new era. This paper will take Bilibili as a case, use the commercial canvas theory tool to analyze the business model of Bilibili, and analyze its development overview. Based on the case study of Bilibili, the paper finds out some problems existing in Bilibili's business model and puts forward some optimization strategies.

KEYWORDS

Bilibili, Business model, A commercial canvas, New media

CITE THIS PAPER

Ou Danli, Dr. Erlito M. Albina, Zhiyang Luo, Analysis of Bilibili's Business Model Based on Commercial Canvas under the Background of New Media. Information Systems and Economics (2023) Vol. 4: 41-50. DOI: http://dx.doi.org/10.23977/infse.2023.040608.

REFERENCES

[1] Xu Yi. Research on Value Creation of Bilibili Business Model Innovation [D]. Harbin University of Commerce, 2021.
[2] Business model MBA think-tank encyclopedia [EB/OL]. https://wiki.mbalib.com/wiki/ business model, 2022-02-16.
[3] Zhu Meng. Business Model Analysis of Bilibili Bullet screen Website [J]. Development and Reform Theory and Practice, 2018(05):28-31+39.
[4] Hu Xiaoqin. Research on the Innovation of College Students' Ideological and Political Education under the Background of New Media [D]. Central China Normal University, 2014.
[5] Zhang Chi. Research on Chinese Citizens' Political Participation in the Context of New Media [D]. Jilin University, 2015.
[6] Huang Wei. Analysis of the Status quo and future development trend of new media [J]. News Communication, 2019(18):75-76.

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