Author(s)

Tong Jia ¹

Affiliation(s)

¹ Lanzhou Resources and Environment Vocational and Technical University, Lanzhou, 730010, China

Corresponding Author

Tong Jia

ABSTRACT

With the rapid development of the Internet, people's lifestyles, consumption patterns, and entertainment methods have undergone significant changes, which have put forward higher requirements for tourism products and services. Digital transformation is an effective means of tourism product innovation and service upgrading, an important way to improve the quality of tourism products, and a powerful starting point to promote high-quality development of tourism. This article takes Gannan Tibetan Autonomous Prefecture as the research object, and through methods such as on-site research and case analysis, understands the overview of tourism resources and the current status of digital construction in Gannan Tibetan Autonomous Prefecture. It analyzes the impact of digitization on tourism product innovation, service upgrading, and other aspects, and proposes corresponding policy recommendations. By analyzing the current situation of tourism resources and digital construction in Gannan Tibetan Autonomous Prefecture, this paper puts forward specific suggestions on how to promote the Digital transformation of tourism products in Gannan Tibetan Autonomous Prefecture.

KEYWORDS

Rural Revitalization, Tourism Products, Digital Transformation

CITE THIS PAPER

Tong Jia, Research on the Digital Development of Tourism Products in Gannan Tibetan Autonomous Prefecture of Gansu Province under the Background of Rural Revitalization. Tourism Management and Technology Economy (2023) Vol. 6: 59-63. DOI: http://dx.doi.org/10.23977/tmte.2023.060307.

REFERENCES

[1] Zhou H, Hu Y. Research on Digital Upgrading of Rural Tourism [J]. Cooperative Economy and Technology 2023; (05): 60-62. 2023.05.005.
[2] Liu Y, Zhang R, Cai Q, Chen H, Chen K. Research on the Development of Digital Tourism in Characteristic Towns under the Background of Rural Revitalization [J]. Rural Science and Technology2022,13(23):37-40. 2022;23.031.
[3] Li X. Research on Innovative Development of Red Tourism from a Digital Perspective [J]. Economic Forum 2022; (06): 60-66.
[4] Gao L. Research on the path of China's rural tourism Digital transformation development [J]. Western tourism 2022; (07):1-3.

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