Author(s)

Gang Yang ¹, Dingjuan Feng ¹

Affiliation(s)

¹ School of Cultural Innovation and Tourism, Yibin Vocational and Technical College, Yibin, China

Corresponding Author

Gang Yang

ABSTRACT

Culture is the most precious property of our human beings, and each nation has its own characteristics and charm. With the rapid development of society, the quality of people's quality of life has been greatly improved, from the original material enjoyment to spiritual needs, and the discussion of different cultures is also a pursuit of spiritual civilization. At present, travel has gradually become a common way of entertainment. However, most people only regard it as a daily way of entertainment. Nowadays, the integration of culture and travel makes it become a spiritual pursuit and relaxation. With the comprehensive start of poverty alleviation work in rural areas in China, rural areas, as the main battlefield of poverty alleviation, have played a huge role in promoting their economic development. The rural tourism combining culture and tourism can combine the specific national conditions to achieve the purpose of "precision". Based on the above research, this paper systematically expounds the impact of "cultural and tourism integration" rural tourism on the targeted poverty alleviation of "cultural and tourism" from two theoretical and empirical levels, and verifies it in practice, thus providing a theoretical basis for the targeted poverty alleviation of "cultural and tourism combination" rural tourism.

KEYWORDS

Integration of culture and tourism; rural tourism; targeted poverty alleviation; exploration and research

CITE THIS PAPER

Gang Yang, Dingjuan Feng, Targeted poverty alleviation model of rural tourism under the background of cultural and tourism integration. Journal of Sociology and Ethnology (2023) Vol. 5: 112-116. DOI: http://dx.doi.org/10.23977/jsoce.2023.050518.

REFERENCES

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