Author(s)

Qin Deng ¹, Yan Tu ¹

Affiliation(s)

¹ Guangzhou Vocational University of Science and Technology, Guangzhou, China

Corresponding Author

Qin Deng

ABSTRACT

Online reviews play a significant role in the consumer's understanding of products or services in the online shopping market, holding great importance for both businesses and consumers. The body of literature on online reviews has been growing in recent years. This study reviews relevant literature on negative online reviews, designs a survey questionnaire, and collects data. The collected data is then subjected to reliability and validity tests, followed by a linear regression analysis to draw conclusions. The results of the study indicate that the word count, quality of review content, and sentiment of reviews significantly impact users' purchase intentions. Finally, based on the findings of this study, recommendations are provided to assist hotel operators and online booking platform managers in better understanding and utilizing online reviews. 

KEYWORDS

Online reviews, hotel booking, purchase intentions, consumer decision-making

CITE THIS PAPER

Qin Deng, Yan Tu, Research on the Impact of Online Reviews on Hotel Selection for Travelers. Tourism Management and Technology Economy (2023) Vol. 6: 50-58. DOI: http://dx.doi.org/10.23977/tmte.2023.060306.

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