Author(s)

Rui Huang ¹

Affiliation(s)

¹ The University of Edinburgh, Edinburgh EH3 9DF, United Kingdom

Corresponding Author

Rui Huang

ABSTRACT

As living standards continue to rise today, design is becoming more prevalent, especially in packaging design, which is closely related to everyday objects and most directly in contact with people. With the advent of gender theories, objects are also an important part of the shaping of gender, and designers have been using gender design to reflect gender differences for a long time, but in recent years, gender diversity has emerged in addition to gender masculine and gender feminine, and in response to these situations, designers need to consider the needs of individuals and improve the packaging design of objects under the influence of gender culture. This paper focuses on gender culture and the current state of packaging design to predict how packaging design will develop in the future under the influence of gender culture, explains the basic concept of gender, analyses the history and future trends of gender culture, and identifies the causes of gender problems by analyzing the social context in which they exist. It critiques some of the current gender-stereotypical packagings.The paper also analyses the impact of good gender packaging on society by citing the current prevalence of de-gendered packaging. 

KEYWORDS

Gender culture; gender performativity; packaging design; genderless design

CITE THIS PAPER

Rui Huang, Packaging Design of Objects from a Gendered Cultural Perspective. Journal of Sociology and Ethnology (2023) Vol. 5: 83-90. DOI: http://dx.doi.org/10.23977/jsoce.2023.050514.

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