Author(s)

Yuhan Zheng ¹

Affiliation(s)

¹ Henan University of Animal Husbandry and Economy, Zhengzhou, Henan, 450000, China

Corresponding Author

Yuhan Zheng

ABSTRACT

For thousands of years, the excellent traditional Chinese etiquette culture has been deeply implanted into people's genes, it has a profound impact on people’s daily life. Cultural and creative industry is a production field with creative design as the core, which is the combination of cultural artistic design and commodity production. This paper focuses on the application and presentation of the visual symbols of Chinese excellent etiquette culture in the design of cultural and creative products, analyzes the unique resource advantages and huge cultural value functions of Chinese excellent etiquette culture, and expounds its important design perspective and huge consumer market in the cultural and creative industries. The paper expounds the origin and connotation of Chinese etiquette culture, and analyzes the cases and current situation of etiquette products in the design of cultural and creative products, which is of great significance to the cultural, symbolic and social expression of etiquette and creative products, as well as the quality of designed products, aesthetics and cultural communication of designed products.

KEYWORDS

Chinese Etiquette Culture; Cultural and Creative Design; Visual Symbols; Cultural Heritage

CITE THIS PAPER

Yuhan Zheng, The Application of Visual Symbols of Chinese Etiquette Culture in the Design of Cultural and Creative Products. Journal of Sociology and Ethnology (2023) Vol. 5: 55-58. DOI: http://dx.doi.org/10.23977/jsoce.2023.050510.

REFERENCES

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