Author(s)

Yu Qi ¹

Affiliation(s)

¹ University of Sanya, Sanya, China

Corresponding Author

Yu Qi

ABSTRACT

In this study, an expanded version of the theory of planned behavior was employed to investigate the factors affecting customers' inclination to select green hotels in China. By integrating four elements, namely attitude, subjective norm, perceived behavior control, and environmental concern, the study identified the key factors influencing customers' intention to choose green hotels. This research holds significant value within the realm of sustainable development in the hospitality industry as it enhances our understanding of green hotels beyond the existing knowledge. The findings of this study will be particularly beneficial for hotels that are transitioning to green practices and those that have already established themselves as environmentally friendly establishments.

KEYWORDS

Customers' intention; Green hotel; Environmental concern

CITE THIS PAPER

Yu Qi, Public Intention on Eco-hotels in China. Journal of Sociology and Ethnology (2023) Vol. 5: 45-49. DOI: http://dx.doi.org/10.23977/jsoce.2023.050508.

REFERENCES

[1] Ajzen, I. (2002). Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior 1. Journal of applied social psychology, 32(4), 665-683.
[2] Aman, A. L., Harun, A., & Hussein, Z. (2012). The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable. British Journal of Arts and Social Sciences, 7(2), 145-167.
[3] Albert, E., & Xu, B. (2016). China’s environmental crisis. Council on Foreign Relations, 18.
[4] Chan, D., Ye, T., & Xu, H. (2016). Localization of senior managers of international luxury hotels in China: The current situation and influencing factors. Journal of China Tourism Research, 12(1), 126-143.
[5] Han, H., & Kim, Y. (2010). An investigation of green hotel customers' decision formation: Developing an extended model of the theory of planned behavior. International journal of hospitality management, 29(4), 659-668.
[6] Gordon-Wilson, S., & Modi, P. (2015). Personality and older consumers' green behaviour in the UK. Futures, 71, 1-10.
[7] Han, H., Hsu, L. T. J., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism management, 31(3), 325-334.
[8] Tang, Y. H., Amran, A., & Goh, Y. N. (2014). Environmental management practices of hotels in Malaysia: Stakeholder perspective. International Journal of Tourism Research, 16(6), 586-595.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Media and Communication Research
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Advances in Broadcasting