Author(s)

Xia Zhang ¹

Affiliation(s)

¹ School of Journalism and Media, Xinxiang University, Xinxiang, Henan, 453000, China

Corresponding Author

Xia Zhang

ABSTRACT

The display design of digital experience starts from the fundamental demand of display design development, combined with digital display technology, to bring a new energy to display design. Digital experience display design is a combination of rational and emotional thinking. This article analyzes the characteristics and expression techniques of digital experience display design, and explores the ways and means of digital experience display design. Taking the Forbidden City of Beijing in "Beyond Time and Space" as an example, it explains that more experiences should be put into the process of display design, such as scene production, atmosphere creation, interaction methods, scheduling between display space environment, and the use of narrative methods. In a digital experiential display environment, comprehensive control of music, ambient sound, and vocals can be achieved, using the ambient sound brought by the audio system to create an immersive sound environment for the audience, and transmitting richer information through sound. Technological innovation has brought full surround stereo sound field, Dolby Atmos and reasonable broadcast scheme design. Taking the "Panoramic Palace Museum" - Taihe Hall as an example, it is demonstrated that all the displayed content and route are arranged at the most central position of the visual, and unnecessary content such as decorations around are all cleared. This display method effectively guides the audience's visual center towards the exhibits. By utilizing experiential digital display methods and utilizing digital spatial display technology, new ideas for display design are broadened, interest in digital display spaces is enhanced, and the public and more designers are encouraged to participate in digital display design.

KEYWORDS

Design practice; Digital display technology; Interaction; Application

CITE THIS PAPER

Xia Zhang, Characteristics & Application Analysis of Digital Experience Display Design. Art and Performance Letters (2023) Vol. 4: 62-68. DOI: http://dx.doi.org/10.23977/artpl.2023.040412.

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