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Research Status and Prospect of International Sports Communication in China: Literature Review of Journals Based on CSSCI

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DOI: 10.23977/infkm.2023.040206 | Downloads: 5 | Views: 314

Author(s)

Xiaobin Jin 1,2, Hokun Yi 2

Affiliation(s)

1 Department of Physical Education, Yuncheng Advanced Normal College, Yuncheng, 044000, China
2 Korea Kunsan National University, Kunsan Cholla-bukdo, 54150, Korea

Corresponding Author

Xiaobin Jin

ABSTRACT

International sports communication is a new hot spot in the research of China's sports academia in recent years, which has important practical significance for improving China's image and spreading China's voice. This study uses the methods of literature review, content analysis, and bibliometrics to analyze the number of papers, research fund support, publication institutions, and core authors of 151 CSSCI papers, and comprehensively sorts out the themes, methods and contents of international sports communication research, and then makes research prospects: 1) communication theory should pay attention to the "portrait of the other", take care of the audience's interest and acceptance, to carry out accurate and effective communication; 2) Communication practice should pay attention to the research of "point replacing area" and explore deeply with specific cases or projects, to promote and radiate the whole communication practice. According to the existing research trends, it advocates that the research on international sports communication in China should expand the interdisciplinary integration research.

KEYWORDS

Sports communication, literature review, core journals, research prospects

CITE THIS PAPER

Xiaobin Jin, Hokun Yi, Research Status and Prospect of International Sports Communication in China: Literature Review of Journals Based on CSSCI. Information and Knowledge Management (2023) Vol. 4: 39-49. DOI: http://dx.doi.org/10.23977/infkm.2023.040206.

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