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Image Construction of China's Rural Sports Tourism Destination from the Perspective of Rural Revitalization

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DOI: 10.23977/tmte.2023.060301 | Downloads: 36 | Views: 738

Author(s)

Jingyao Wu 1, Cheng Ji 1

Affiliation(s)

1 School of Sports Science, Qufu Normal University, Qufu, Shandong, China

Corresponding Author

Cheng Ji

ABSTRACT

In order to better realize the rural revitalization strategy, promote national fitness and the development of China's rural sports tourism destination, this paper analyzes the development predicament and construction path of China's rural sports tourism destination image from the perspective of rural revitalization, and proposes to shape the perceived image of rural sports tourism destination through official independent construction and voluntary construction by the public. By giving full play to the government's dominant position and guiding role, providing technical support for marketing, giving full play to local sports culture characteristics, focusing on the people's needs to improve the precision of sports public service supply to promote the construction of the physical image of rural sports tourism destinations.

KEYWORDS

Rural revitalization, rural sports tourism, rural sports tourism destination, destination image construction

CITE THIS PAPER

Jingyao Wu, Cheng Ji, Image Construction of China's Rural Sports Tourism Destination from the Perspective of Rural Revitalization. Tourism Management and Technology Economy (2023) Vol. 6: 1-13. DOI: http://dx.doi.org/10.23977/tmte.2023.060301.

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