Image Construction of China's Rural Sports Tourism Destination from the Perspective of Rural Revitalization
DOI: 10.23977/tmte.2023.060301 | Downloads: 9 | Views: 190
Jingyao Wu 1, Cheng Ji 1
1 School of Sports Science, Qufu Normal University, Qufu, Shandong, China
Corresponding AuthorCheng Ji
In order to better realize the rural revitalization strategy, promote national fitness and the development of China's rural sports tourism destination, this paper analyzes the development predicament and construction path of China's rural sports tourism destination image from the perspective of rural revitalization, and proposes to shape the perceived image of rural sports tourism destination through official independent construction and voluntary construction by the public. By giving full play to the government's dominant position and guiding role, providing technical support for marketing, giving full play to local sports culture characteristics, focusing on the people's needs to improve the precision of sports public service supply to promote the construction of the physical image of rural sports tourism destinations.
KEYWORDSRural revitalization, rural sports tourism, rural sports tourism destination, destination image construction
CITE THIS PAPER
Jingyao Wu, Cheng Ji, Image Construction of China's Rural Sports Tourism Destination from the Perspective of Rural Revitalization. Tourism Management and Technology Economy (2023) Vol. 6: 1-13. DOI: http://dx.doi.org/10.23977/tmte.2023.060301.
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