Virtual Augmented Reality Advertising Based on Metaverse Platform
DOI: 10.23977/infse.2023.040409 | Downloads: 19 | Views: 181
Han Nie 1
1 School of Management, North Sichuan Medical College, 55 Dongshun Road, Nanchong, Sichuan, China
Corresponding AuthorHan Nie
Virtual augmented reality (VAR) advertising is a relatively new form of advertising that incorporates virtual and augmented reality technologies into the advertising process. VAR advertising has several potential benefits, including creating more engaging and interactive advertisements, improving brand awareness and recall, and providing consumers with a more immersive experience. VAR technology can be expensive to produce and may require specialized expertise to create high-quality content. In recent years, virtual augmented reality advertising has developed rapidly. VAR advertising has the potential to be an effective marketing tool for brands, particularly those looking to engage younger, tech-savvy audiences. In particular, the popularity of the concept of the metaverse in the past two years has provided a feasible space for the practical use of virtual augmented reality advertising. This paper introduces the content of metaverse and virtual augmented reality advertising, and provides feasible suggestions for advertisers to conduct virtual augmented reality advertising marketing based on the metaverse platform.
KEYWORDSVirtual augmented reality advertising, metaverse marketing, marketing field, consumer attitude, curriculum design
CITE THIS PAPER
Han Nie, Virtual Augmented Reality Advertising Based on Metaverse Platform. Information Systems and Economics (2023) Vol. 4: 77-81. DOI: http://dx.doi.org/10.23977/infse.2023.040409.
 Cranmer Eleanor. E., Urquhart Cathy, Claudia tom Dieck M. et al. Developing augmented reality business models for SMEs in tourism. Information & Management, 2021, 58(8).
 Kulkov Ignat, Berggren Björn, Hellström Magnus et al. Navigating uncharted waters: Designing business models for virtual and augmented reality companies in the medical industry. Journal of Engineering and Technology Management, 2021, 59.
 José Negrillo-Cárdenas, Juan-Roberto Jiménez-Pérez, Francisco R. Feito The role of virtual and augmented reality in orthopedic trauma surgery: From diagnosis to rehabilitation. Computer Methods and Programs in Biomedicine, 2020, 191(prepublish).
 Keshavarzi Mohammad, Caldas Luisa, Santos Luis RadVR: A 6DOF Virtual Reality Daylighting Analysis Tool. Automation in Construction, 2021, 125.
 Eunyoung Sung, Dai‐In Danny Han, and Yung Kyun Choi. "Augmented reality advertising via a mobile app." Psychology & Marketing 39.3 (2022): 543-558.
 Srivastava A, Dasgupta S A, Ray A, et al. Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising. Aslib Journal of Information Management, 2021, 73(6): 967-991.
 Jayawardena N S, Thaichon P, Quach S, et al. The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review. Journal of Business Research, 2023, 160: 113739.