Author(s)

Han Nie ¹

Affiliation(s)

¹ School of Management, North Sichuan Medical College, 55 Dongshun Road, Nanchong, Sichuan, China

Corresponding Author

Han Nie

ABSTRACT

Virtual augmented reality (VAR) advertising is a relatively new form of advertising that incorporates virtual and augmented reality technologies into the advertising process. VAR advertising has several potential benefits, including creating more engaging and interactive advertisements, improving brand awareness and recall, and providing consumers with a more immersive experience. VAR technology can be expensive to produce and may require specialized expertise to create high-quality content. In recent years, virtual augmented reality advertising has developed rapidly. VAR advertising has the potential to be an effective marketing tool for brands, particularly those looking to engage younger, tech-savvy audiences. In particular, the popularity of the concept of the metaverse in the past two years has provided a feasible space for the practical use of virtual augmented reality advertising. This paper introduces the content of metaverse and virtual augmented reality advertising, and provides feasible suggestions for advertisers to conduct virtual augmented reality advertising marketing based on the metaverse platform.

KEYWORDS

Virtual augmented reality advertising, metaverse marketing, marketing field, consumer attitude, curriculum design

CITE THIS PAPER

Han Nie, Virtual Augmented Reality Advertising Based on Metaverse Platform. Information Systems and Economics (2023) Vol. 4: 77-81. DOI: http://dx.doi.org/10.23977/infse.2023.040409.

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