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The Present Situation of the International Spreading of Spring Festival Culture under the View of Strategic Communication

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DOI: 10.23977/jsoce.2023.050411 | Downloads: 80 | Views: 543

Author(s)

Ruoqi Li 1

Affiliation(s)

1 School of Foreign Languages, Inner Mongolia University, Hohhot, 010070, China

Corresponding Author

Ruoqi Li

ABSTRACT

Nowadays, the international situation is undergoing major and profound changes. As a result, social media platforms became the hyper-competitive fields of public opinion which have attracted many countries’ attention. It also became a powerful and edge tool to enlarge the influence of different countries’ values. As one of the most influential official media of our own country, CGTN, which focuses more on foreign publicity affairs, has kept pace with the times and registered the official account on international social media platforms, shouldering the significant responsibility of presenting compelling Chinese stories. The Spring Festival is the traditional festival of our country, mirroring the spirit of Chinese people. Through analyzing the push notifications published by CGTN Twitter account, the passage will utilize the view of strategic communication and conclude the features and internal logic of these tweets, putting more emphasis on the active influences these features have made on spreading Chinese voice to tell stories relating to traditional Chinese culture. Also, the passage will try to provide lessons and outstanding examples for other media’s work in the field of foreign publicity.

KEYWORDS

Strategic Communication, Spring Festival, CGTN, Twitter

CITE THIS PAPER

Ruoqi Li, The Present Situation of the International Spreading of Spring Festival Culture under the View of Strategic Communication. Journal of Sociology and Ethnology (2023) Vol. 5: 70-76. DOI: http://dx.doi.org/10.23977/jsoce.2023.050411.

REFERENCES

[1] Information on http://www.xinhuanet.com/2021-06/01/c_1127517461.htm.
[2] Information on www.twitter.com
[3] Guoping He, Sijia Li, The research on primary reports concerning President Xi’s visit to other countries in 2018, [J]. International Communication, 2019(01).
[4] Mengting Wang, Yanting Yao, The research on the way CGTN has used in the international communication of Beijing Olympics under the background of convergence media, [J]. Radio and TV Journal, 2022(08).
[5] Jing Wang, Weijie Tang, The exploration of the new path to write successful reports with the view of strategic communication, [J]. Chinese Journalist, 2022(10). 

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