Author(s)

Qinge Yang ¹

Affiliation(s)

¹ School of Sociology, Guizhou Minzu University, Guiyang, 550025, China

Corresponding Author

Qinge Yang

ABSTRACT

Zhaoxing Dong Village fully explores the Dong culture to give full play to its ecological, geographical and cultural advantages, and establishes a regional interest community with the "tourism +" poverty alleviation model so that local residents can share the tourism development dividends. Zhaoxing Dong Village realizes the integrated development of culture and tourism and the active inheritance of ethnic culture by improving the centrioforce of ethnic culture, enabling tourism development of intangible cultural heritage, exploring the development mode of "organizational construction + ethnic culture inheritance + village collective economy", constructing the multi-interest distribution mechanism of the community of interests, and activating multiple business forms with "tourism +". Through investigation and research, it is found that there are some problems in its current development, such as single cultural experience products and cultural and creative products, insufficient endogenous hematopoietic function, low degree of digital empowerment, insufficient publicity and brand building of scenic spot. Based on this, Propose to create and cultural products from cultural IP Innovation, talent absorption and training, digital platform construction and embedding, boutique publicity and brand construction and other aspects to seek the road of high-quality development of ethnic village tourism.

KEYWORDS

Rural revitalization, ethnic village tourism, high-quality development, zhaoxing dong village

CITE THIS PAPER

Qinge Yang, High-Quality Development Path of Ethnic Village Tourism in Guizhou under the Background of Rural Revitalization: A Case Study of Dong Village in Zhaoxing. Journal of Sociology and Ethnology (2023) Vol. 5: 43-52. DOI: http://dx.doi.org/10.23977/jsoce.2023.050407.

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