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Research on the Sustainable Development Strategy of E-Commerce Agricultural Aid Model after the Epidemic -- Taking the Practice of Pinduoduo Anti-Epidemic Agricultural Aid as an Example

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DOI: 10.23977/ieim.2023.060501 | Downloads: 23 | Views: 211


Luhe Zeng 1


1 School of Economics, Shanghai University, Shangda Street, Shanghai, China

Corresponding Author

Luhe Zeng


In the first half of 2020, the national rural online retail sales reached 766.85 billion yuan, a year-on-year increase of 5%. A large number of rural e-commerce companies have entered the epidemic period, and e-commerce has also become an emerging model of poverty alleviation. Relying on contactless distribution, rural e-commerce has not only got rid of the product backlog and unsalable products, but also successfully stabilized the supply of dishes for urban and rural residents. In the post-epidemic era, after getting rid of the temporary dividend, where should the e-commerce model to help agriculture go? This paper will be from the current situation analysis, bottleneck analysis, strategy crack three levels, explore how to help the post-epidemic era how to resolve the embarrassing situation, and the example of electricity platform during the epidemic actively fulfill corporate social responsibility, to become a long-term effective agricultural mechanism to practice.


E-commerce to Help Agriculture, Sustainable Development, Covid-19 Impact, Pinduoduo


Luhe Zeng, Research on the Sustainable Development Strategy of E-Commerce Agricultural Aid Model after the Epidemic -- Taking the Practice of Pinduoduo Anti-Epidemic Agricultural Aid as an Example. Industrial Engineering and Innovation Management (2023) Vol. 6: 1-9. DOI:


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