Author(s)

Junli Lyu ^1,2

Affiliation(s)

¹ Graduate School, University of Perpetual Help System DALTA, Las Piñas Campus, 1740 Manila, Philippine
² Tourism Management College, Chaohu University, Chaohu, 238000 Anhui, China

Corresponding Author

Junli Lyu

ABSTRACT

Chinese cultural tradition can provide an appropriate “soil "for foreign CSR concepts and contribute Chinese wisdom and experience to global CSR theory and practice. Deep cultural accumulation in the Chinese province of Anhui has fostered the development of a distinctive humanistic spirit, rich in moral essence and value implications." In the course of historical development, Anhui culture has gradually merged into one, establishing a culture with "homogeneity," while Anhui culture is characterized by "inclusivity" and "innovation." From the perspective of regional geography, Anhui culture exhibits an extended form of derivation that has profoundly influenced the cultural evolution of China. On this basis, the specific paths of inheriting Anhui's excellent cultural traits in order to enhance corporate social responsibility are proposed in terms of innovative development, honest management, harmonious development, environmentally friendly development, and shared development.

KEYWORDS

Province of Anhui, Cultural DNA, Corporate social responsibility, Route

CITE THIS PAPER

Junli Lyu, China's Anhui Province Contains Exceptional Cultural Genes and Specific Methods for Improving Corporate Social Responsibility. Journal of Sociology and Ethnology (2023) Vol. 5: 100-107. DOI: http://dx.doi.org/10.23977/jsoce.2023.050315.

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