Author(s)

Chong Li ¹, Xiaoyu Wang ¹

Affiliation(s)

¹ Sanya Institute of Technology, Sanya, Hainan Province, China

Corresponding Author

ABSTRACT

This study asked 79 subjects (Japanese 39, Chinese 40) to investigate the most popular color blue and color pink for digital cameras. Let subjects choose three from 15 blue digital cameras which were processed depending on best-selling ranking of digital cameras by Adobe Photoshop, and arrange these three cameras according to their preference. The procedure of pink digital cameras was the same with blue digital cameras. For This study, the metallic pink for digital camera was commonly preferred in Japan and China. The refreshing blue for digital camera was considered the most popular color in Japan and China. The purpose of this study will be to identify the preferences of young people in China and Japan for digital cameras and develop electronic products that young people enjoy. Are there any differences in the preference for blue and pink digital cameras between young people in China and Japan was also will be find in this study.

KEYWORDS

CITE THIS PAPER

Chong Li, Xiaoyu Wang, Different Color Preference of Digital Camera between Japanese and Chinese. Journal of Sociology and Ethnology (2023) Vol. 5: 44-52. DOI: http://dx.doi.org/10.23977/jsoce.2023.050308.

REFERENCES

[1] Saito, M. (1994). A cross-cultural study on color preference in three Asian cities: Comparison between Tokyo, Taipei and Tianjin. Journal of Japanese Psychological Research, 4, 219-232.
[2] Cho, Y, Saito, M. (2005). A comparative study of red images between Japan and China. Journal of the color society of Japan, 29, 32-33.
[3] Li, Tianren, Liu, Renhao (2011). The study of the relationships between daily life and commodity color preferences. Journal of Fashion Color2011, 80-85.
[4] Xia, F, Saito, M (2012). Research of consciousness for black fashion in Japan, China and U. S. A. Journal of the color society of Japan, 36,166-167.
[5] Saito, M. (1994). A cross-cultural study on color preference in three Asian cities: Comparison between Tokyo, Taipei and Tianjin. Journal of Japanese Psychological Research, 4, 219-232
[6] Labrecque, I. L. & Milne, R. G. (2012). Exciting red and competent blue: the importance of color in marketing. Journal of the Academy of Marketing Science, 40, 711-727.

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