Research on Logistics and Marketing in the Development of Rural E-Commerce
DOI: 10.23977/msom.2023.040209 | Downloads: 32 | Views: 833
Author(s)
Ganglong Fan 1,2, Bo Fan 3, Chuqiao Wang 1,2
Affiliation(s)
1 College of Electronic Commerce, Luoyang Normal University, Luoyang, Henan, 471934, China
2 Henan key Laboratory for Big Data Processing & Analytics of Electronic Commerce, Luoyang Normal University, Luoyang, Henan, 471934, China
3 School of Artificial Intelligence, V.N.Karazin Kharkiv National University, Kharkiv, Ukraine
Corresponding Author
Ganglong FanABSTRACT
Rural e-commerce is a new transaction mode, that is, the use of electronic information technology, farmers can quickly obtain market information they need through e-commerce platform, understand market demand, and carry out large-scale production and management. Logistics is the core of e-commerce. Rural e-commerce plays an important role in rural development. Under the background of Internet, rural e-commerce is developed to sell rural agricultural products, forming a relatively complete industrial chain, increasing residents' income and improving farmers' production and living conditions. The paper presents research on logistics and marketing in the development of rural E-Commerce.
KEYWORDS
Rural E-Commerce, O2O model, Marketing, Logistics, Rural infrastructureCITE THIS PAPER
Ganglong Fan, Bo Fan, Chuqiao Wang, Research on Logistics and Marketing in the Development of Rural E-Commerce. Manufacturing and Service Operations Management (2023) Vol. 4: 62-69. DOI: http://dx.doi.org/10.23977/msom.2023.040209.
REFERENCES
[1] Molly A, Peszynski K. (2011) E-Buiness in Agribusiness: Investing the E-readiness of Australian Horticulture Firms. International Journal of ICT and Human Development, 3(2):1-18.
[2] Hongsheng Xu, Ganglong Fan, Yanping Song, (2022) "Novel Key Indicators Selection Method of Financial Fraud Prediction Model Based on Machine Learning Hybrid Mode", Mobile Information Systems, vol. 2022.
[3] Ahmad S. Almogren. Intrusion detection in Edge-of-Things computing. Journal of Parallel and Distributed Computing, 2020, 137: 259-265.
[4] L. Lv, Z. Wu, J. Zhang, Z. Tan, L. Zhang and Z. Tian. (2021) "A VMD and LSTM based hybrid model of load forecasting for power grid security." IEEE Transactions on Industrial Informatics. 11.1-1.
[5] Kim J, Kim H, et al. CNN-Based Network Intrusion Detection Against Denial-of-Service Attacks. Electronics, 2020, 9(6): 916-920.
[6] Zhang Lei, et al. (2021) "Weather radar echo prediction method based on convolution neural network and Long Short-Term memory networks for sustainable e-agriculture." Journal of Cleaner Production, 298: 126776.
[7] Qin Xiaokang, Zhang Ruiling. (2019) Research on the countermeasures of accelerating the construction of rural logistics system in Henan Province. National Circulation Economy, (09): 28-29.
[8] Hongsheng Xu, Ganglong Fan, Yanping Song, (2022) "Application Analysis of the Machine Learning Fusion Model in Building a Financial Fraud Prediction Model", Security and Communication Networks, vol. 2022.
[9] Gamage S, Samarabandu J. Deep learning methods in network intrusion detection: A survey and an objective comparison. Journal of Network and Computer Applications, 2020, 169(2):102767.
[10] Lei Zhang, Yu Huo, Qiang Ge, Yuxiang Ma, Qiqi Liu, Wenlei Ouyang. (2021) "A privacy protection scheme for IoT big data based on time and frequency limitation." Wireless Communications and Mobile Computing.
[11] Hongsheng Xu, Huijuan Sun, (2022) "Application of Rough Concept Lattice Model in Construction of Ontology and Semantic Annotation in Semantic Web of Things", Scientific Programming, vol. 2022.
[12] Rizun M. Knowledge graph application in education: a literature review. Acta Universitatis Lodziensis. Folia Oeconomica, 2019, 3(342): 7-19.
[13] Zhang Lei, et al. (2020) "Improved Dota2 lineup recommendation model based on a bidirectional LSTM." Tsinghua Science and Technology, 25.6: 712-720.
[14] Hongsheng Xu, Yanqing Lv, (2022) "Mining and Application of Tourism Online Review Text Based on Natural Language Processing and Text Classification Technology", Wireless Communications and Mobile Computing, vol. 2022.
[15] Zhang Lei, Shiyu Tang, and Lingling Lv. (2020) "An finite iterative algorithm for sloving periodic Sylvester bimatrix equations." Journal of the Franklin Institute 357.15: 10757-10772.
[16] Lv Lingling, Shiyu Tang, and Lei Zhang. (2020) "Parametric solutions to generalized periodic Sylvester bimatrix equations." Journal of the Franklin Institute 357.6: 3601-3621.
Downloads: | 4970 |
---|---|
Visits: | 105429 |
Sponsors, Associates, and Links
-
Information Systems and Economics
-
Accounting, Auditing and Finance
-
Industrial Engineering and Innovation Management
-
Tourism Management and Technology Economy
-
Journal of Computational and Financial Econometrics
-
Financial Engineering and Risk Management
-
Accounting and Corporate Management
-
Social Security and Administration Management
-
Population, Resources & Environmental Economics
-
Statistics & Quantitative Economics
-
Agricultural & Forestry Economics and Management
-
Social Medicine and Health Management
-
Land Resource Management
-
Information, Library and Archival Science
-
Journal of Human Resource Development
-
Operational Research and Cybernetics