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Research on Logistics and Marketing in the Development of Rural E-Commerce

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DOI: 10.23977/msom.2023.040209 | Downloads: 25 | Views: 535


Ganglong Fan 1,2, Bo Fan 3, Chuqiao Wang 1,2


1 College of Electronic Commerce, Luoyang Normal University, Luoyang, Henan, 471934, China
2 Henan key Laboratory for Big Data Processing & Analytics of Electronic Commerce, Luoyang Normal University, Luoyang, Henan, 471934, China
3 School of Artificial Intelligence, V.N.Karazin Kharkiv National University, Kharkiv, Ukraine

Corresponding Author

Ganglong Fan


Rural e-commerce is a new transaction mode, that is, the use of electronic information technology, farmers can quickly obtain market information they need through e-commerce platform, understand market demand, and carry out large-scale production and management. Logistics is the core of e-commerce. Rural e-commerce plays an important role in rural development. Under the background of Internet, rural e-commerce is developed to sell rural agricultural products, forming a relatively complete industrial chain, increasing residents' income and improving farmers' production and living conditions. The paper presents research on logistics and marketing in the development of rural E-Commerce.


Rural E-Commerce, O2O model, Marketing, Logistics, Rural infrastructure


Ganglong Fan, Bo Fan, Chuqiao Wang, Research on Logistics and Marketing in the Development of Rural E-Commerce. Manufacturing and Service Operations Management (2023) Vol. 4: 62-69. DOI:


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