Research on Logistics and Marketing in the Development of Rural E-Commerce
DOI: 10.23977/msom.2023.040209 | Downloads: 6 | Views: 163
Ganglong Fan 1,2, Bo Fan 3, Chuqiao Wang 1,2
1 College of Electronic Commerce, Luoyang Normal University, Luoyang, Henan, 471934, China
2 Henan key Laboratory for Big Data Processing & Analytics of Electronic Commerce, Luoyang Normal University, Luoyang, Henan, 471934, China
3 School of Artificial Intelligence, V.N.Karazin Kharkiv National University, Kharkiv, Ukraine
Corresponding AuthorGanglong Fan
Rural e-commerce is a new transaction mode, that is, the use of electronic information technology, farmers can quickly obtain market information they need through e-commerce platform, understand market demand, and carry out large-scale production and management. Logistics is the core of e-commerce. Rural e-commerce plays an important role in rural development. Under the background of Internet, rural e-commerce is developed to sell rural agricultural products, forming a relatively complete industrial chain, increasing residents' income and improving farmers' production and living conditions. The paper presents research on logistics and marketing in the development of rural E-Commerce.
KEYWORDSRural E-Commerce, O2O model, Marketing, Logistics, Rural infrastructure
CITE THIS PAPER
Ganglong Fan, Bo Fan, Chuqiao Wang, Research on Logistics and Marketing in the Development of Rural E-Commerce. Manufacturing and Service Operations Management (2023) Vol. 4: 62-69. DOI: http://dx.doi.org/10.23977/msom.2023.040209.
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