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Innovative Marketing Model Based on Consumer Psychology in the Context of New Economy

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DOI: 10.23977/msom.2023.040208 | Downloads: 30 | Views: 653


Yuxuan Wang 1


1 University of Toronto, Toronto, Ontario, Canada

Corresponding Author

Yuxuan Wang


Consumer psychology is to study the relationship between the laws of human psychological activities and behaviors, and to provide guidance for people on how to live and produce better. Consumer psychology has increasingly penetrated into enterprise marketing activities. How to better grasp the laws of consumer psychology and behavior plays an important role in the market development and marketing model of enterprises. Therefore, under the guidance of consumer psychology, this paper analyzes the marketing innovation model. The experimental survey data shows that in the context of after-sales recommendation, the extroverted personality (41.2) has a higher average value of psychological inversion than the introverted personality (39.5).


New Economic Background, Consumer Psychology, Marketing, Innovation Mode


Yuxuan Wang, Innovative Marketing Model Based on Consumer Psychology in the Context of New Economy. Manufacturing and Service Operations Management (2023) Vol. 4: 55-61. DOI:


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