Author(s)

Hu Guangmei ¹

Affiliation(s)

¹ Shanghai Polytechnic University, Shanghai, 201209, China

Corresponding Author

Hu Guangmei

ABSTRACT

Tourism and games, which belong to the category of experience economy, have many common features. What kind of sparks will be generated by the cross-border cooperation between tourism destination marketing and game media? At present, the game marketing practice of domestic tourism destinations is still in the nascent stage, and Cross-border cooperation between well-known game providers and various tourism agencies continues to emerge, but the specific operation mechanism is still relatively old, which fails to effectively stimulate the players' impulse to travel, indicating that the in-depth integration of tourism marketing and game communication still needs to be explored, but in any case, with its unique entertainment, interactivity, sharing and socialization and other native advantages, the game media has shown great communication potential in tourism destination marketing, so, this paper tries to propose some innovative ideas for domestic tourism destination's game marketing.

KEYWORDS

Tourism destination marketing; game media; in-depth integration; social

CITE THIS PAPER

Hu Guangmei, The research on game marketing of domestic tourism destinations. Tourism Management and Technology Economy (2023) Vol. 6: 32-36. DOI: http://dx.doi.org/10.23977/tmte.2023.060205.

REFERENCES

[1] "Promoting the close integration of tourism and cultural industries for common prosperity - Interview with Shao Qiwei, Director of the National Tourism Administration", China Tourism News, 2011-03-14.
[2] Wang Bixue. "Exploring the virtual experience marketing of tourism through the medium of online games". Business Times. 2011(29).
[3] Pang Yuqing, Tan Ruyue. A Study on the Effectiveness of Cultural Tourism Promotion in the Mobile Game - Taking Nanjing Daidian Temple Ruins Park as an Example. New Media Research. 2021(8).
[4] Yan Ke. Study on the Effect of Online Gamification Application on Tourists' Willingness to Travel in Tourism Destinations. Master's Thesis. Southwest University of Finance and Economics. 2022.
[5] Zhang Duoduo, Luo Pengri. Research on the design of culturally sustainable gamified tourism experience. Packaging Engineering. 2020(7).
[6] Zhu Beibei. "Research on Virtual Tourism". Master's Thesis. Anhui University, 2011.

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