Author(s)

Wenfu Luo ¹, Nan Fu ¹, Yingshan Zhao ¹, Zhaoyu Chen ¹

Affiliation(s)

¹ Xinjiang University of Political Science and Law, Tumshuk, Xinjiang, 832003, China

Corresponding Author

Nan Fu

ABSTRACT

Based on an analysis of the current development status of the traditional sports industry among ethnic minorities in Xinjiang, this study explores the sustainable development path of this industry under the "cloud tourism" mode, which has suffered a severe blow due to the COVID-19 outbreak in China's tourism industry. Through field investigation and literature review, the traditional sports tourism industry of ethnic minorities in Xinjiang is surveyed, and suggestions are proposed to support the online development of the traditional sports industry of ethnic minorities in Xinjiang through technological means, highlight cultural heritage, refine core qualities, and integrate online modes to increase profitability, and enhance the content design. It is hoped that these suggestions will provide a reference for the sustainable development of the traditional sports industry of ethnic minorities in Xinjiang under the "cloud tourism" mode.

KEYWORDS

Cloud tourism; sports industry; ethnic minorities in Xinjiang; sustainable development; Xinjiang tourism

CITE THIS PAPER

Wenfu Luo, Nan Fu, Yingshan Zhao, Zhaoyu Chen, Research on Sustainable Development of Xinjiang Ethnic Minority Traditional Sports Industrialization under the mode of "Cloud Tourism". Tourism Management and Technology Economy (2023) Vol. 6: 27-31. DOI: http://dx.doi.org/10.23977/tmte.2023.060204.

REFERENCES

[1] China Youth Daily, reporter Sun Shan. Over 80% of the respondents staying at home believe that cloud travel enriches the travel experience. China Youth Daily. May 19, 2022.
[2] Chen Yanyan, Cui Hui, Zhang Xiaoqing. Research on the influencing factors of "cloud tourism" user satisfaction under the background of smart tourism. Journal of Taiyuan Urban Vocational College. 2022, (04): 25-29.
[3] Yan Yushuang, Lai Qifu, Fu Qinglong, Huang Jielong. Analysis of consumers' preferences and influencing factors in participating in "forest cloud tourism" in the post-epidemic era. Journal of Southwest Forestry University (Social Science) .2021, 5 (05): 78-83.
[4] Cheng Ruxia, Huang Anmin. Research on Tourists' Perceived Value of Cloud Tourism of the Palace Museum. Journal of Anhui Normal University (Natural Science). 2022, 45 (04): 373-379.
[5] Wang Kai. Research on Traditional Sports Development of Ethnic Minorities in Xinjiang under the Background of "Internet+". Contemporary Sports Technology. 2022, 12 (26): 128-131.
[6] Peng Liqun. Interpretation of the characteristics of the times of the traditional sports culture of ethnic minorities in Xinjiang. Summary of the papers of the 12th National Sports Science Conference-Special Report (Wushu and National Traditional Sports Branch) .2022.03.25: 289-291. 

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