Author(s)

Wang Jian ¹, Han Yanlin ¹

Affiliation(s)

¹ Wuhan Business University, Dongfeng Street, Wuhan, Hubei, China

Corresponding Author

Wang Jian

ABSTRACT

Rural tourism is an important industry to promote rural economic development and increase farmers' income. At present, with the support of national policies and funds, it has the scale and quality of sustainable development. However, in the development of rural tourism, there are still shortcomings and immaturity. Whether it has tenacious and long-term vitality still requires constant adjustment of course and optimization of strategy in the development. Therefore, in order to explore the sustainable development of rural tourism, we must pay attention to the study of the sustainable development factors of rural tourism. In the process of rural tourism development, we should not only pay attention to the sustainable development of tourism products, but also pay attention to the sustainability of rural development. In a sense, local tourism can only be sustainable if rural sustainable development. At the same time, only the sustainable development of tourism itself can provide financial and technical assistance to rural areas in a larger scope and to a greater extent, and bring development opportunities for rural tourism.Only on the basis of clarifying the factors affecting the sustainable development of rural tourism can we explore the sustainable development of rural tourism.

KEYWORDS

Rural tourism, Sustainable development, Influence factor, China

CITE THIS PAPER

Wang Jian, Han Yanlin, Study on the Factors Influencing the Sustainable Development of Rural Tourism in China. Tourism Management and Technology Economy (2023) Vol. 6: 21-26. DOI: http://dx.doi.org/10.23977/tmte.2023.060203.

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