Author(s)

Jing Lu ¹, Yijun Zou ²

Affiliation(s)

¹ Schools of Politics and Administrtion, Tianjin Normal University, Tianjin, China
² School of Public Health and Health Sciences, University of Massachusetts Amherst, United States of America

Corresponding Author

Jing Lu

ABSTRACT

The ancient village has witnessed history, culture, economy and society, and recorded the footprints of the development of human civilization. It is a cultural and natural heritage. The value of the ancient village is self-evident, but there is a problem of loss in the modernization stage, and the responsibility and awareness of protecting the ancient village urgently need to be implemented and strengthened. The “Friends of Spirit Community” that came into being, as a network of ancient village volunteers, used the Internet public welfare system to help many ancient villages achieve the goal of continuous development and cultural inheritance. This article will introduce howFriends of Spirit Community takes into account business and public welfare from the aspects of Internet propaganda projects and methods, Internet public welfare (Public-NGO-Private-Partnersh), and New Able Villagers Project, and how to run the Internet to reflect the value of many ancient villages, and formulate protection plans to seek protection of ancient villages A virtuous circle united with economic development.

KEYWORDS

Internet public welfare, New Able Villagers, ancient village

CITE THIS PAPER

Jing Lu, Yijun Zou, Exploring the "Internet + Public Welfare" model to help revitalize ancient villages——Take Friends of Spirit Community as an example. Journal of Sociology and Ethnology (2021) 3: 1-6. DOI: http://dx.doi.org/10.23977/jsoce.2021.030101

REFERENCES

[1] Li Zhen, Zhang Xu and Tang Min (2016). New Able Villagers repairs the ancient village.Chinese philanthropists, no.Z1, p.14-15.
[2] Tang Min. What is the significance of the times of New Able Villagers Project? https://mp.weixin.qq.com/s/ eYWR0qWpCqCmexjwJkvgyA.
[3] Tang Min, Deng Huiling (2017). The model of full coverage protection and the resuscing of ancient villages under the instringation of social organizations is explored - taking the friends of ancient villages as an example. Innovation and development of social organizations for the protection of cultural relics, p.61-68.
[4] Ji Yiyi (2017). Friends of the ancient village Tang Min. Internet public welfarePNPP. The secret to prying 200 million social capital. https://mp.weixin.qq.com/s/Ack-CA07eV3DIsBBrKwAHg.
[5] Yang Wei (2017). Friends of the Ancient Village: How can the Internet public welfare help the rural revival?. http://www.chinadevelopmentbrief.org.cn/news-19779.html.

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