Author(s)

Tao Li ¹, Yuqi Zhang ¹

Affiliation(s)

¹ Hangzhou Normal University, Hangzhou, China

Corresponding Author

Tao Li

ABSTRACT

With the continuous development of financial digitalization, Internet financial products have become an important choice for family finance. However, there are some differences and characteristics in different families' demands and behaviors for Internet financial products, which in-depth study is of important reference value for financial institutions and Internet enterprises. Through a comprehensive and in-depth analysis of families' demand for Internet financial products, this paper helps them to better meet customer needs and promote the healthy development of Internet finance.

KEYWORDS

Financial digital development, Internet financial products, family demand, investment willingness, risk preference

CITE THIS PAPER

Tao Li, Yuqi Zhang, Research on Family Demand for Internet Financial Products under the Development of Financial Digitalization. Information Systems and Economics (2023) Vol. 4: 42-47. DOI: http://dx.doi.org/10.23977/infse.2023.040306.

REFERENCES

[1] Xu Xiaoyu. Characteristics and Suggestions of Family Finance in the Digital Age of Finance [J]. China Real Estate, 2019, 20 (6): 40-41.
[2] Pan Yunfei, Hu Yunyan. Characteristics of family financial management and its influence on product design in the context of financial digitalization [J]. Modern Finance, 2020, (11): 35-36.
[3] Wang Hua, Zhang Wei. Analysis of family financial management market in the financial digital era [J]. Financial division, 2020, (9): 85-87.
[4] He Jianguo. The impact of Internet Finance on family finance and its risk prevention [J]. Modern Finance, 2019 (6): 53-55.
[5] Wang Haining, Gao Feng. The New trend of family financial management in the era of Internet finance [J]. Financial Research, 2019 (3): 25-27.

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