Author(s)

Yidan Xu ¹

Affiliation(s)

¹ College of Marxism Studies, Zhejiang Normal University, Jinhua Zhejiang, 321004, China

Corresponding Author

Yidan Xu

ABSTRACT

Digital rural development is under way, rural digital reform is in full swing. The digital economy derived from the digital village has become a new engine for economic development. The accompanying live broadcast economy has shown a strong driving force. Live commerce not only can promote industrial transformation and upgrading, but also encourage people to attract talents to return. Based on the construction of digital villages, this article analyzes the internal mechanism of "live commerce +" and the social, economic and cultural fields by exploring the era background of live streaming. Then the article reflects on the current development status and dilemma causes. In this way, an innovative development model is proposed, which can provide a reference for the rural revitalization of live commerce.

KEYWORDS

Digital Village, Rural Revitalization, Live Commerce

CITE THIS PAPER

Yidan Xu, Exploring the Development Path of Live Commerce Enabling Rural Revitalization Based on Digital Village. Manufacturing and Service Operations Management (2023) Vol. 4: 42-52. DOI: http://dx.doi.org/10.23977/msom.2023.040107.

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