Author(s)

Linmin Zhang ¹

Affiliation(s)

¹ School of Economics, Anhui University of Finance and Economics, Bengbu, Anhui, 233030, China

Corresponding Author

Linmin Zhang

ABSTRACT

The integration of cultural and tourism industries has become an important grip for rural revitalization. Based on the new development concept, the index system of high-quality development of rural cultural and tourism industry integration is constructed, and the entropy value method and natural breakpoint method are used to measure and classify the level of high-quality development of rural cultural and tourism integration in Anhui Province. The results show that the level of high-quality development of rural cultural tourism integration in Anhui Province is steadily increasing, but there are problems such as insufficient innovation capacity and unbalanced regional development. Based on this, we propose the promotion path for the high-quality development of rural cultural tourism industry integration: strengthen the soft and hard accessories to help rural cultural tourism innovation and improvement; find the regional characteristics to promote the coordinated development of rural cultural tourism; focus on ecological protection to lead the green development of rural cultural tourism; release the development potential to expand the openness of rural cultural tourism; improve the support system to improve the sharing mechanism of rural cultural tourism.

KEYWORDS

Rural cultural tourism industry integration; high quality development; natural breakpoint method; promotion path

CITE THIS PAPER

Linmin Zhang, High-Quality Development Measure and Promotion Path of Rural Cultural Tourism Industry Integration-Anhui Province as an Example. Tourism Management and Technology Economy (2023) Vol. 6: 46-56. DOI: http://dx.doi.org/10.23977/tmte.2023.060106.

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