Author(s)

Xiaonan Li ¹

Affiliation(s)

¹ Central University of Finance and Economics, Beijing, China

Corresponding Author

Xiaonan Li

ABSTRACT

Under the era of big data, big data technology has been widely used in all aspects of insurance precision marketing, product design, risk control, internal operation and so on, which effectively solves the practical problems faced by insurance companies in the transformation and upgrading of insurance companies in the big data era, and it is conducive to promoting the high-quality development of the insurance industry. The new generation of information technology represented by big data technology has promoted the progress of insurance science and technology, infiltrating into all aspects of insurance marketing, products, pricing, service and management. On the basis of a brief description of the application of big data in the insurance industry, and taking the insurance pricing research as the starting point, this paper analyzes the positive and negative effects of big data's technology application on the insurance industry. Finally, it focuses on the specific research on the accurate pricing strategy of the insurance industry under the background of big data era from three aspects: establishing big data actuarial thinking, establishing accurate pricing model and insisting on customer-centered.

KEYWORDS

Big data, insurance, accurate pricing, pricing strategy

CITE THIS PAPER

Xiaonan Li, Research on Accurate Pricing Strategy of Insurance Industry under the Background of Big Data Era. Information Systems and Economics (2023) Vol. 4: 24-30. DOI: http://dx.doi.org/10.23977/infse.2023.040104.

REFERENCES

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