Education, Science, Technology, Innovation and Life
Open Access
Sign In

The Realistic Appeal and Value Prospect of China's Launch of Sports Public Diplomatic Envoys

Download as PDF

DOI: 10.23977/jsoce.2022.041116 | Downloads: 8 | Views: 464

Author(s)

Kaili Zhang 1, Yuehui Zou 1, Cheng Ji 2, Yu Qin 1

Affiliation(s)

1 School of Sports Science, Nantong University, Nantong, Jiangsu, China
2 School of Sports Science, Qufu Normal University, Qufu, Shandong, China

Corresponding Author

Yuehui Zou

ABSTRACT

In the new era of public diplomacy, the role of sports public diplomats in diplomacy is showing a trend of development. By using the method of literature and logical analysis, this paper analyzes the realistic appeal, social basis and value prospect of China's launch of sports public diplomatic envoys. The research shows that in the new public diplomacy era, China has a realistic appeal to launch sports public diplomatic envoys in terms of easing international political relations, highlighting the power of sports stars, and shaping the national image. Based on the three social foundations of China's sports stars' brilliant achievements in diplomatic history, the multiple values of sports stars with numerous international influences, and the continuous improvement of sports' social responsibility in public diplomacy, It is pointed out that the launch of sports public diplomatic envoys can promote the winning of China's popularity, the establishment of a good image of a great country and the spread of values.

KEYWORDS

Sports public diplomacy envoy, soft power, cultural communication, sports star, public diplomacy

CITE THIS PAPER

Kaili Zhang, Yuehui Zou, Cheng Ji, Yu Qin, The Realistic Appeal and Value Prospect of China's Launch of Sports Public Diplomatic Envoys. Journal of Sociology and Ethnology (2022) Vol. 4: 121-130. DOI: http://dx.doi.org/10.23977/jsoce.2022.041116.

REFERENCES

[1] Wang Hongfei. Examination and Thinking on the Development of Sports Diplomacy under the background of great-power diplomacy with Chinese Characteristics. Sports Research and Education, 2020, 35 (02): 28-32.
[2] Li Defang. Sports diplomacy: the "grassroots strategy" of public diplomacy. International Forum, 2008, (06): 11-15 + 77.
[3] Zhao Qizheng. Lei Weizhen. Blue Book of Public Diplomacy: China's Public Diplomacy Development Report (2015). Beijing: Social Sciences Academic Press, 2015:2.
[4] Mao Jianyang. The Value, Challenges and Coping Strategies of China's sports diplomacy in the context of building a Community with a shared future for mankind. Journal of Guangzhou Institute of Physical Education, 2019, 39 (06): 1-5.
[5] Wang Hongfei, and Zhao Liang. China's sports diplomacy: Historical Mission, Practical Dilemma and Coping Strategy. Sports Culture Guide, 2022, (02): 28-34.
[6] Yu Siyuan, Liu Guihai. Exploration of Sports Diplomacy Theory System with Chinese Characteristics in the New Era. Journal of Wuhan University of Physical Education, 2018, 52 (01): 12-18.
[7] Zhong Xin, Han Han, Wu Yanling. The —— is based on the display status of athletes and coaches from various countries on the news service platform of the Beijing Olympic Games. Journal of Chengdu University of Physical Education, 2011, 37 (02): 1-5.
[8] Ni Jingshuai, Xiao Huanyu. Sports Public Diplomacy envoys: Effective actors in public diplomacy. Journal of Chengdu University of Physical Education, 2013, 39 (12): 30-35.
[9] Chen Shiyang, Liu Jia, Liu Yang. Sports and Humanities Diplomacy. Journal of Beijing Sport University, 2016, 39 (02): 6-10 + 15.
[10] Yu Dawei. Research on Sports Foreign Aid Development in China. Sports Culture Guide, 2017, (06): 16-20.
[11] Zhong Bingshu, Liu LAN, Zhang Jianhui. The New Mission of China's Sports Diplomacy in the New Era. Sports Studies, 2018, 1 (02): 37-44.
[12] Huang Zheng. An Analysis of China's Sports Foreign Policy in the New Era. Journal of Guangzhou University of Sport, 2019, 39 (01): 6-9.
[13] Xiao Huanyu, Ni Jingshuai. The Effect and enlightenment of sports culture Exchange on the improvement of China-US Relations: Based on the historical investigation of the establishment of diplomatic Relations between China and the United States for 40 years. Journal of Wuhan University of Physical Education, 2019, 53(10):12-18.
[14] Ling Ping, Wang Yuehua. The value, social basis and path choice of sports Public Diplomacy in China. Sports Culture Guide, 2021, (09): 29-34.
[15] [Day] Ponoo. A History of International Relations Theory. Jincao Study, 1997:329.
[16] Yu Siyuan, Liu Guihai. Exploration of Sports Diplomacy Theory System with Chinese Characteristics in the New Era. Journal of Wuhan University of Physical Education, 2018, 52 (01): 12-18.
[17] Hu Baijing. The Context, Connotation and Form of Public Diplomacy. International PR, 2009, (2): 34-36.
[18] Liu Naibao, Jiao Yingqi, He Manlong, Zhang Yujia. The concept, behavior subject and strategic demands of sports diplomacy in the new era. Sports and Science, 2018, 39 (03): 23-29.
[19] Zhong Bingshu. Construction of China's sports diplomacy strategy under the guidance of a Community with a Shared future for mankind. Sports Culture Guide, 2019, (2): 15-21.
[20] Robert Jervis. The logic of images in international relations. New Jersey: Princeton University Press,1970:6.
[21] Bai Liang, Song Zongpei, Deng Xinghua, Liu Ting. Sports Public Diplomacy and National Image Building. Sports Culture Guide, 2018, (3): 18-22 + 38.
[22] Hu Xuan, Qin Xuemei, Shi Shusheng, et al. Research on Commercial endorsement of Athletes in China. Sports Culture Guide, 2019, (9): 79-83.
[23] Wang Jinxuan. A Study on the International Communication Pathway of Chinese Traditional Ethnic Sports Based on Confucius Institutes. Sports Culture Guide, 2019, (9): 50-54 + 66.
[24] Zhang Shengjun. People-to-people connectivity: Theoretical characteristics and important principles of major-country diplomacy with Chinese characteristics in the New Era. The Contemporary World, 2019, (05): 31-35.
[25] Chen Shuisheng, Xi Guigui. Adjustment of public diplomacy function under the positioning of major-power diplomacy with Chinese characteristics. Qianxinan Party School Forum, 2016, (3): 27.
[26] Wang Chaoran. Study on the Transformation of sports diplomacy in China in the New Era. Journal of Beijing Sport University, 2020, 43 (11): 17-25.
[27] Li Ke, Lei Yanyun. Research on Improving the soft power of the Sports Industry in the Post-Olympic Era. Journal of Shaoguan University, 2011, 32 (02): 65-67.
[28] Wang Chunyan, and Xiao Huanyu. The Challenges and Countermeasures of China's Sports diplomacy in the New Public Diplomacy Era. Journal of Chengdu University of Physical Education, 2016, 42 (06): 52-59.
[29] Yin Xiaoliang, Liu Lianhua. The Historical Logic and Concept Change of the evolution of sports diplomacy in China. Sports and Science, 2016, 37 (4): 53-58 + 47.

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.