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The Realistic Appeal and Value Prospect of China's Launch of Sports Public Diplomatic Envoys

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DOI: 10.23977/jsoce.2022.041116 | Downloads: 10 | Views: 525

Author(s)

Kaili Zhang 1, Yuehui Zou 1, Cheng Ji 2, Yu Qin 1

Affiliation(s)

1 School of Sports Science, Nantong University, Nantong, Jiangsu, China
2 School of Sports Science, Qufu Normal University, Qufu, Shandong, China

Corresponding Author

Yuehui Zou

ABSTRACT

In the new era of public diplomacy, the role of sports public diplomats in diplomacy is showing a trend of development. By using the method of literature and logical analysis, this paper analyzes the realistic appeal, social basis and value prospect of China's launch of sports public diplomatic envoys. The research shows that in the new public diplomacy era, China has a realistic appeal to launch sports public diplomatic envoys in terms of easing international political relations, highlighting the power of sports stars, and shaping the national image. Based on the three social foundations of China's sports stars' brilliant achievements in diplomatic history, the multiple values of sports stars with numerous international influences, and the continuous improvement of sports' social responsibility in public diplomacy, It is pointed out that the launch of sports public diplomatic envoys can promote the winning of China's popularity, the establishment of a good image of a great country and the spread of values.

KEYWORDS

Sports public diplomacy envoy, soft power, cultural communication, sports star, public diplomacy

CITE THIS PAPER

Kaili Zhang, Yuehui Zou, Cheng Ji, Yu Qin, The Realistic Appeal and Value Prospect of China's Launch of Sports Public Diplomatic Envoys. Journal of Sociology and Ethnology (2022) Vol. 4: 121-130. DOI: http://dx.doi.org/10.23977/jsoce.2022.041116.

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