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Evaluation of product uncertainty in online shopping

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DOI: 10.23977/infse.2022.030603 | Downloads: 8 | Views: 468

Author(s)

Fuyi Dong 1

Affiliation(s)

1 College of Science, University of Auckland, Auckland, New Zealand

Corresponding Author

Fuyi Dong

ABSTRACT

This paper reviews the literature on product uncertainty in online shopping platforms. Online shopping, as a brand new way of shopping brought by the rise of Internet technology, has a lot of uncertainties. Product uncertainty, as an important factor in the uncertainty, affects the purchasing tendency of buyers. This paper reviews and summarizes the previous research literature, focusing on the following four aspects: to preliminarily understand what uncertainty is. Understand why product uncertainty should be reduced by understanding the impact of product uncertainty. The relationship between seller and product uncertainty is studied from seller's point of view so as to further reduce product uncertainty. Explore why more and more shopping platforms help other buyers evaluate product information by introducing reviews from buyers. Finally, we hope to help online shopping platforms and sellers develop in the future by studying and analyzing the uncertainty of these products.

KEYWORDS

product uncertainty, online marketplace, seller uncertainty, user reviews

CITE THIS PAPER

Fuyi Dong, Evaluation of product uncertainty in online shopping. Information Systems and Economics (2022) Vol. 3: 16-22. DOI: http://dx.doi.org/10.23977/infse.2022.030603.

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