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Research on the Upgrading Strategy of TV Journalism in the Context of Integrated Media

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DOI: 10.23977/jsoce.2022.041114 | Downloads: 64 | Views: 759

Author(s)

Sen Luo 1, Niao Xu 1

Affiliation(s)

1 Sichuan University of Media and Communications, Xueyuan Street, Chengdu, China

Corresponding Author

Sen Luo

ABSTRACT

The appearance of the integrated media environment has brought opportunities and challenges to traditional media. How to move forward in the era of integrated media is a question worthy of consideration by media workers and media educators. This paper takes the advantages and disadvantages of television journalism development in the era of integrated media as an entry point, and analyses strategies for the transformation and upgrading of TV journalism in the direction of process reengineering, communication subjects and journalism education, in order to provide valuable strategies for the transformation and upgrading of TV journalism.

KEYWORDS

Integrated Media; TV Journalism; Upgrading Strategy

CITE THIS PAPER

Sen Luo, Niao Xu, Research on the Upgrading Strategy of TV Journalism in the Context of Integrated Media. Journal of Sociology and Ethnology (2022) Vol. 4: 109-113. DOI: http://dx.doi.org/10.23977/jsoce.2022.041114.

REFERENCES

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[2] Zhao Yizhuan. Analysis of the media ecology of Chinese television news during the transition period [J]. Journalism Research Guide, 2016 (13): 281. 
[3] Liu Bing. Integrated journalism [M]. Tsinghua University Press, 2017 ISBN 978-7-302-43406-1.
[4] Sun Qiang. Innovation and development of television news in the era of integrated media [J]. Journalism Research Guide, (2019) 19-0104-02.  
[5] Zhang Na. Innovative Research on the TV News Media in China under the background of new media [J]. New Media Research, 2016 (8): 2.

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