Author(s)

Hongrong Hou ¹

Affiliation(s)

¹ Philippine Christian University, Manila, Philippine

Corresponding Author

Hongrong Hou

ABSTRACT

A new round of technological revolution led by Internet technology is breeding to rise. The Internet has gradually become the leading driving force of economic growth. The change of Internet innovation mode has profoundly changed people's way of life and vigorously promoted the progress of society. Small and micro entrepreneurial enterprises play a vital and indispensable role in the development of China's market economy, providing sufficient and diverse employment opportunities and improving the diversification of the market, which all play a vital role. This paper aims to study the strategic business model innovation of small and micro enterprises based on data mining (DM) technology under the Internet environment. Based on the strategic theories at home and abroad, this study analyzes the importance of making long-term strategic plans, strategic objectives, conducting strategic implementation, and the evaluation of strategic implementation effect. Combined with the characteristics of small and micro start-ups, it shows that small and micro start-up enterprises carry out long-term strategic planning from the beginning of their establishment, determine the strategic goals of enterprises at different stages in the future, so that the enterprises can successfully survive the survival period, achieve rapid development in the growth period, and formulate long-term and overall strategic goals and strategic implementation plans. Enterprise business strategy is the goal to determine the future development of the enterprise. The DM algorithm is used to design scientific and carefully planned methods used to achieve these goals, and the methods used to achieve these goals, so as to reasonably allocate the disposable resources of the enterprise. The strategy of the enterprise is to coordinate the relationship between the external political environment, economic environment, social environment and the internal resources and organizational structure of the enterprise, so that the external and internal coordination, promote the development of the enterprise, and achieve strategic goals.

KEYWORDS

Internet Environment, DM Technology, Small and Micro Enterprises, Strategic Management

CITE THIS PAPER

Hongrong Hou, Strategic Business Mode Innovation of Small and Micro Enterprises Based on Data Mining Technology under the Internet Environment . Industrial Engineering and Innovation Management (2022) Vol. 5: 26-32. DOI: http://dx.doi.org/10.23977/ieim.2022.051304.

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