Author(s)

Yanyan Li ¹, Xiaohua Cai ¹, Xiping Xu ¹

Affiliation(s)

¹ Haojing College of Shaanxi University of Science & Technology, Xi'an, Shaanxi, China

Corresponding Author

Yanyan Li

ABSTRACT

The paper mainly studies the current situation and development of the live broadcast+agricultural aid model, expounds the importance of live broadcast of goods, and generally analyzes the current situation of the live broadcast+agricultural aid model through literature search and information research, and gives some suggestions. 

KEYWORDS

Live Broadcast Agriculture Support Mode, Supply Chain System, Operation Service System, Logistics Guarantee System, Live Broadcast Goods

CITE THIS PAPER

Yanyan Li, Xiaohua Cai, Xiping Xu, Research on the Current Situation and Development of Live Broadcast+Agricultural Aid Mode. Manufacturing and Service Operations Management (2022) Vol. 3: 77-83. DOI: http://dx.doi.org/10.23977/msom.2022.030309.

REFERENCES

[1] Bernhardt, J. M., Bernhardt, D. M. and Amanda, K. Hall. (2017) Social Marketing at the Right Place and Right Time with New Media. Journal of Social Marketing, 130-137. 
[2] Hahn, IS., Scherer, FL., Basso. K, and dos Santos, MB. (2016) Consumer Trust in and Emotional Response to Advertisements on Social Media and Their Influence on Brand Evaluation. Brazilian Business Review, (4): 49-71. 
[3] Feng, Xiao. Tian, Shu. ge. (2022) Research on the Development Strategy of "Agricultural Products+Live Broadcast". Economic Research Guide (03).
[4] Barxhaj, M., Dibra, R. and Abazi, A. (2016) The Role of Social Media in World as A Key Instrument.
[5] Jiao, M. l. and Li, H. (2021) Research on the Impact of Advertising Appeals on Social Media Consumer Sharing and Brand Evaluation. Market Weekly • Theory Edition (51): 0132-0133.
[6] Zhang, H. w. and Xiang, Y. b. (2016) Research on the Impact of Online Shopping on the Total Consumption of Residents - Data Analysis Based on the Total Consumption Level. Shanghai Economic Research, (11): 36-45.
[7] Jiang, W. (2015) Internet Plus E-commerce: Promoting the Coordinated Development of China's Regional Economy. World Telecom, (05): 52-56.
[8] Ning, W. z. and Wei Z. l. (2022) The Impact of E-Commerce Development on the Upgrading of Chinese Residents' Consumption -- A Study Based on the Supply Side and the Demand Side. Business Economics Research, (12): 48-51.
[9] Chen, R., Hong, B. z., Zhang, Y. n. and Xie, X. f. (2021) Research on the Current Situation, Business Model and Future Development Trend of China's Live Broadcast E-Commerce Industry. Tsinghua Management Review, (12): 48-58.
[10] Cui, Y. b. (2020) Analysis of the Impact of E-Commerce on Consumer Behavior -- Based on the Comparison of Two E-Commerce Models. Business Economics Research, (10): 89-93.

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Tourism Management and Technology Economy
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Operational Research and Cybernetics