Author(s)

Fang Wu ¹

Affiliation(s)

¹ University of Shanghai for Science and Technology, Shanghai, China

Corresponding Author

Fang Wu

ABSTRACT

With the issuance of the “14th Five-Year Plan” for the Development of Cultural Industries and the “14th Five-Year Plan” for the Development of Digital Economy, the development goal of deep integration of digital technology and the real economy was proposed, and the digital transformation and upgrading of traditional industries was promoted in concert. At present, the new business trend of the integration and development of the new complex function physical bookstores with the cultural and creative industries has prompted the creative planning of bookstores containing many fields such as book promotion, cultural and creative derivatives, event planning and creative marketing, which continues to activate the development potential of the bookstore industry with digital technology and creative thinking. The article explores the practical and theoretical aspects of digital media derivation of publications, virtual theme planning, book digital creative research and development, and publishing crowdfunding model innovation in new brick-and-mortar bookstores. It applies the new concept of digital creativity to all levels of innovative bookstore operations and enhances the impact of the transformation and development of complex functional bookstores in the creative economy and cultural communication.

KEYWORDS

Complex bookstore, Digital transformation, Creative economy

CITE THIS PAPER

Fang Wu, Exploration of the Digital Transformation of New Complex Function Physical Bookstores. Information and Knowledge Management (2022) Vol. 3: 65-72. DOI: http://dx.doi.org/10.23977/infkm.2022.030210.

REFERENCES

[1] Chenlu Shi. Have you experienced the book digital culture products from the "bookstore at the foot of the mountain"? [OL] Shanghai Observer, 2021-12-11. [ [online] Available: ] https://web.shobserver. com/news/detail? id=431753.
[2] Chenlu Shi. Shanghai SDX Joint Publishing Company released cultural innovations [N]. Jiefang Daily, 2021-12-12.
[3] Sichuan Observer. The first show of digital creation, the first exhibition of non-foreign art, the branch of SDX Joint Publishing Company in Chongqing to bring Shanghai and Chongqing cultural exchange to the public [OL]. China News, 2022-01-26. [online] Available: ] https://cbgc.scol.com.cn/news/3002199.
[4] Chenlu Shi. In the red bookstore where Chen Yun joined the party, play an "Awakening Times" role-play game [OL]. Shanghai Observer, 2021-07-03. [ [online] Available: ] https://web.shobserver.com/wx/detail.do?id=382780.
[5] Guodong Zhao, Huanhuan Yi, Yuanchong Xu. Metaverse [M]. Beijing: China Translation & Publishing House, 2021, pp.158-159.
[6] Feng Wan. Financial basics [M]. Beijing: China Financial Publishing House, 2018, pp.128.
[7] Yongren Ma. Blockchain technology principles and applications [M]. Beijing: China Railway Publishing House, 2019, pp.05.
[8] Jinlong Bao, Yanyan Shao. Internet marketing: tools, methods and planning [M]. Suzhou: Soochow University Press, 2019, pp.141-142.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Military and Armament Science
  
  
• Media and Communication Research
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting