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Exploration of the Digital Transformation of New Complex Function Physical Bookstores

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DOI: 10.23977/infkm.2022.030210 | Downloads: 26 | Views: 672


Fang Wu 1


1 University of Shanghai for Science and Technology, Shanghai, China

Corresponding Author

Fang Wu


With the issuance of the “14th Five-Year Plan” for the Development of Cultural Industries and the “14th Five-Year Plan” for the Development of Digital Economy, the development goal of deep integration of digital technology and the real economy was proposed, and the digital transformation and upgrading of traditional industries was promoted in concert. At present, the new business trend of the integration and development of the new complex function physical bookstores with the cultural and creative industries has prompted the creative planning of bookstores containing many fields such as book promotion, cultural and creative derivatives, event planning and creative marketing, which continues to activate the development potential of the bookstore industry with digital technology and creative thinking. The article explores the practical and theoretical aspects of digital media derivation of publications, virtual theme planning, book digital creative research and development, and publishing crowdfunding model innovation in new brick-and-mortar bookstores. It applies the new concept of digital creativity to all levels of innovative bookstore operations and enhances the impact of the transformation and development of complex functional bookstores in the creative economy and cultural communication.


Complex bookstore, Digital transformation, Creative economy


Fang Wu, Exploration of the Digital Transformation of New Complex Function Physical Bookstores. Information and Knowledge Management (2022) Vol. 3: 65-72. DOI:


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