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The relevance of marketing and product packaging design

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DOI: 10.23977/infse.2022.030507 | Downloads: 82 | Views: 930

Author(s)

Fang Gan 1

Affiliation(s)

1 Guangxi Minzu Normal University, Congzuo, Guangxi, China

Corresponding Author

Fang Gan

ABSTRACT

In recent years, with the rapid development and application of the Internet, customers often consider how to make full use of the Internet to obtain pertinent information when they are considering the purchase of a certain product. Numerous modern marketing models have surfaced on the internet as a result of the proliferation of social e-commerce networks and social portals. These models are not only an important source of information for customers, but they are also a crucial source of strategic decision for business person. As a consequence of this, the dissemination of marketing models and the conception of product packaging can have an effect on end users and can influence the kinds of goods they decide to purchase. The research also takes into account the behavioral characteristics of marketing models found on the internet, which indicates the user's preference for product packaging design. Additionally, the research takes into account the perception and trust of the user as a double mediating influence, which indicates a correlation pattern between marketing models and product packaging design. The application of marketing models to the process of product packaging design is the primary subject of this paper.

KEYWORDS

Marketing; product packaging; packaging design; relevance

CITE THIS PAPER

Fang Gan, The relevance of marketing and product packaging design. Information Systems and Economics (2022) Vol. 3: 35-38. DOI: http://dx.doi.org/10.23977/infse.2022.030507.

REFERENCES

[1] Li Jie, Xiao Zhiqiang. A Brief Exploration of Packaging Design for Gan Culture Products under Modern Marketing Conditions [J]. Packaging Engineering. 2008(04).
[2] Liu Jian. Research on the Packaging Design of Cultural and Creative Products Based on Product Semantics [J].  East China Paper. 2022(01).
[3] Shi Yanqing. Reflections on the application of textile fabrics in the packaging design of cultural and creative products [J]. Western Leather. 2021(23).

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