Author(s)

Fenghua Lv ¹, Yue Liu ¹, Jianbo Mou ¹

Affiliation(s)

¹ Qingdao University Library, Qingdao, Shandong, 266071, China

Corresponding Author

Jianbo Mou

ABSTRACT

SWOT analysis method is used to study the behavior of university libraries in tourist cities participating in the promotion of local culture. Libraries can promote the spread of local culture and realize library innovation service by expanding the cultural promotion service platform through the rungs, making good uses of the local literature resource reserve advantages, recommending travel books, route planning, scenic tour exhibition explanation and other services. For university libraries, participating in local cultural promotion activities is also of positive significance to their own development.

KEYWORDS

University library, Tourist city, Cultural promotion

CITE THIS PAPER

Fenghua Lv, Yue Liu, Jianbo Mou, SWOT Analysis of University Libraries Participating in Local Culture Promotion in Tourist Cities. Tourism Management and Technology Economy (2022) Vol. 5: 142-151. DOI: http://dx.doi.org/10.23977/tmte.2022.050319.

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