Author(s)

Bai Xiumin ¹, Wang Hang ¹

Affiliation(s)

¹ School of Foreign Languages, Civil Aviation Flight University of China, Guanghan, Sichuan, China

Corresponding Author

Bai Xiumin

ABSTRACT

This paper aims to reveal the mechanism that contributes to the sustainable tourism development of Sanxingdui Culture in Guanghan, Sichuan, China. It is found that the mode of government-industry-university-research institute-consumer synergic innovation, (GIURCSI mode in short), a typical mode with Chinese characteristics, presents its strong validity in Sanxingdui Culture's protection, exploitation, attraction and popularity home and abroad, which grounds its sustainable tourism development as a cultural tourism site. With Sanxingdui cultural tourism being a case, an analysis is made to explain how the mode works from the perspective of cross-culture, especially with Hofstede's cultural dimensions theory. So, in this paper, firstly, the historical and current situation of Sanxingdui Culture and its popularity as a cultural tourism site are introduced briefly. Secondly, in literature review, sustainable cultural tourism will be discussed first, followed by China's sustainable development ideology and the GIURCSI mode as well as its consequences on cultural tourism. Next, the methodology of this study is presented. Then, Sanxingdui Cultural Tourism being the case is discussed in details to explain how the five elements work to realize its sustainable development. Finally, the conclusion is drawn that the mode is powerful in developing a sustainable cultural tourism in China due to its conformation to Chinese culture, so by parity of reasoning, every country can and shall have its own mechanism for its sustainable cultural tourism.

KEYWORDS

Cross-cultural analysis, Hofstede's Cultural Dimensions Theory, Sanxingdui culture, sustainable cultural tourism development, the GIURCSI mode

CITE THIS PAPER

Bai Xiumin, Wang Hang, A Cross-Cultural Analysis with Hofstede's Cultural Dimensions Theory on Sanxingdui Culture Tourism's Sustainable Development Based on GIURCSI Mode. Tourism Management and Technology Economy (2022) Vol. 5: 128-141. DOI: http://dx.doi.org/10.23977/tmte.2022.050318.

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