Author(s)

Jun Zhang ¹, Tangmeng Jin ¹, Yulin Wang ¹, Tingting Zhou ¹, Jinxiu Wang ¹, Dong Wang ¹

Affiliation(s)

¹ College of Resources and Environment, Anqing Normal University, Anqing, China

Corresponding Author

Jun Zhang

ABSTRACT

Under the situation of rapid development of digital economy, it is important to scientifically grasp the new stage of red tourism development, promote the deep integration of digital technology and red tourism industry, undertake new demand, promote new consumption and obtain new momentum for development, and become an important path for the high-quality development of red culture and tourism. Using system theory, build a matrix for the integration of rural tourism industry development elements and red culture building elements, form digital integration points, and create digital integration products of red culture and rural tourism. In the digital integration development, by creating a sense of integration novelty, highlighting the sense of integration immersion, and enhancing the sense of integration context, the new digital cultural experience of the integration of red culture and rural tourism is opened, and the new pattern of red cultural tourism development is accelerated.

KEYWORDS

Red culture, rural tourism, digital integration

CITE THIS PAPER

Jun Zhang, Tangmeng Jin, Yulin Wang, Tingting Zhou, Jinxiu Wang, Dong Wang, Study on the Development Path of Digital Integration of Red Culture and Rural Tourism. Tourism Management and Technology Economy (2022) Vol. 5: 102-108. DOI: http://dx.doi.org/10.23977/tmte.2022.050316.

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