Author(s)

Lei Liao ¹, Zerong Jiang ¹

Affiliation(s)

¹ Sports Institute of Kunming University, Kunming, Yunnan, 650214, China

Corresponding Author

Zerong Jiang

ABSTRACT

The study investigates the current situation of the development of ecology sports tourism in Yunnan using literature, expert interviews and field research, which conclude that: Ecology sports tourism in Yunnan is a novel industry that promotes the convergence of sports and tourism, and is of The study investigates the current situation of the development of ecology sports tourism in Yunnan using literature, expert interviews and field research, which conclude that: Ecology sports tourism in Yunnan is a novel industry that promotes the convergence of sports and tourism, and is of great value in promoting economic growth, increasing domestic demand for sports and boosting consumption, however there are: 1) insufficient depth of sports development; 2) inadequate level of development of sports tourism resources; 3) homogenization of rural tourism brands; 4) lack of perfect rural Therefore, we propose the following trends for future development: 1) The overall plan is based on the sports town; 2) A comprehensive operation is based on the framework of the whole area tourism; 3) In the sports tourism destination is the highlight of the Characteristic development.

KEYWORDS

Ecology Sports, Integration of Sports and Tourism, Realistic Challenge, Future Trends

CITE THIS PAPER

Lei Liao, Zerong Jiang, Research on Ecology Sports Tourism Development in Yunnan: Values, Challenges and Trends. Tourism Management and Technology Economy (2022) Vol. 5: 95-101. DOI: http://dx.doi.org/10.23977/tmte.2022.050315.

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