Author(s)

Yingying Ge ¹, Tong Li ¹

Affiliation(s)

¹ School of Art Design, Changchun University of Technology, Changchun, China

Corresponding Author

Tong Li

ABSTRACT

The successful holding of the Beijing 2022 Winter Olympics provides a better development opportunity for building a regional brand of the snow and ice sports equipment industry in Jilin province. With natural snow and ice resources and a good snow and ice industry foundation, it is possible for Jilin province to build a regional brand of the snow and ice sports equipment industry with regional characteristics and to enhance the regional competitiveness of Jilin province, thereby accelerating the transformation of economic growth mode as well as the transformation and development of the regional economy. Through analyzing the influencing factors of regional brand building of Jilin province ice and snow sports equipment industry under the background of all-for-one tourism and through comparing and analyzing the model with the successful cases of domestic typical regional industry brand building, this paper proposed the construction strategy of Jilin province ice and snow sports equipment industry brand.

KEYWORDS

All-for-one tourism, ice and snow sports equipment industry, regional brand building

CITE THIS PAPER

Yingying Ge, Tong Li, Research on the Brand Building of Jilin Province Ice and Snow Sports Equipment Industry under the Background of All-for-one Tourism. Tourism Management and Technology Economy (2022) Vol. 5: 85-94. DOI: http://dx.doi.org/10.23977/tmte.2022.050314.

REFERENCES

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[2] Wenjing Zhou. Policy Analysis of China's Ice and Snow Industry under the Perspective of Policy Tools — Content Analysis Based on National Policy Texts (1998-2019) [C]. China Sports Science Society, 2022:141-142.
[3] Huijun Hu. Research on Branding of Cultural Industry with Hunan Regional Characteristics [D]. Hunan Normal University, 2020.
[4] Xiyuan Zhang. Research on Marketing Strategy of Ordos Cashmere Group [D]. Xi’an University of Technology, 2019.
[5] Shubo Jiang, Research on the Current Situation and Countermeasures of Ice and Snow Industry Development in Jilin province [J]. Taxation and Economy, 2019, (01): 106-112.
[6] Shuai Hao. Research on the Development of Ice and Snow Equipment Industry in Heilongjiang province [J]. Theory Research, 2018, (08): 107-108.
[7] Di Peng, Hongye Lian. Strategic Research on Promoting the Sustainable Development of Ice and Snow Tourism Brand Resources in Northeast China [J]. China School Physical Education (Higher Education), 2017,4 (01): 19-23+28.
[8] Na Liu, Xiaokui Huang, Wei Chang. A Discussion of the Construction of Regional Industrial Brand Strategy-Taking Inner Mongolia Cashmere Industry as an Example [J]. China Market, 2012, (26): 51-53.

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