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The Application of Internet Big Data Technology on the High-Quality Development of Enterprises

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DOI: 10.23977/infkm.2022.030108 | Downloads: 11 | Views: 457

Author(s)

Xianglin Lu 1

Affiliation(s)

1 Department of Economy, Lanzhou University of Technology, Lanzhou, China

Corresponding Author

Xianglin Lu

ABSTRACT

With the rapid development of Internet technology and information technology in recent years, all aspects of social life constantly produce a large number of data, large data comes from the society, can infiltrate into all aspects of society, changed human production and way of life, this article mainly expounds the connotation of big data applications, as well as the big data to the enterprise financing, enterprise financial management, Enterprise precision marketing can have a huge impact.

KEYWORDS

Big Data, High-Quality Development of Enterprises, Financing, Financial Management, Precision Marketing

CITE THIS PAPER

Xianglin Lu, The Application of Internet Big Data Technology on the High-Quality Development of Enterprises. Information and Knowledge Management (2022) Vol. 3: 50-56. DOI: http://dx.doi.org/10.23977/infkm.2022.030108.

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