Author(s)

Zikai Zhou ¹

Affiliation(s)

¹ School of Economics and Management, Beijing Jiaotong University (Weihai Campus), Weihai, 264401, China

Corresponding Author

Zikai Zhou

ABSTRACT

From the perspective of organization market, this paper mainly studies the relationship between customer knowledge management and enterprise product innovation performance, explores the intermediary role of marketing dynamic capabilities between the two, and builds a theoretical framework of customer knowledge management-Marketing Dynamic Capability—Product Innovation Performance. Based on the empirical research of enterprise-based high-tech industry, this paper shows that three dimensions of customer knowledge have positive and significant impact on product innovation, but at different levels, and it also shows that marketing dynamic capability plays an intermediary role in customer knowledge management capability and product innovation performance.

KEYWORDS

Product or technical customer knowledge, System-level customer knowledge, Strategic customer knowledge, Marketing dynamic capability, Product innovation performance

CITE THIS PAPER

Zikai Zhou, Customer Knowledge Management and Its Impact on Enterprise Product Innovation Performance. Industrial Engineering and Innovation Management (2022) Vol. 5: 58-72. DOI: http://dx.doi.org/10.23977/ieim.2022.051108.

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