Author(s)

Yuan Wang ¹

Affiliation(s)

¹ Eurasia Art and Design, Xi'an Eurasia University, Xi'an, China

Corresponding Author

Yuan Wang

ABSTRACT

Socialist cultural and creative commodities, also known as cultural and creative commodities, refer to the valuable commodities formed through creative transformation with art as the main body. In the process of sustainable development in the new era, cultural and creative products have also made remarkable development, creating a deep foundation for the development of cultural and creative products in China. Cultural and creative products have achieved remarkable development in the new era, providing rich soil for the development of China's cultural and creative products market. Among them, creative writing is an important way to enhance the value of cultural and creative works. By creating words that are suitable for the overall characteristics of cultural and creative works of the Forbidden City, the artistic expression of cultural and creative works of the Forbidden City can be effectively improved. Therefore, font design is an important link in the creation process of cultural and creative products. This paper focuses on the importance of text creativity when studying cultural and creative products. Therefore, text creativity is an important link in the creative activities of cultural and creative products. By studying the importance of using words in the cultural and creative works of the Forbidden City, this paper discusses the artistic expression of word art in the cultural and creative works of the Forbidden City.

KEYWORDS

Cultural and Creative Products, Typeface, Application Design

CITE THIS PAPER

Yuan Wang, Research on Font Application in Cultural Creative Products. Journal of Sociology and Ethnology (2022) Vol. 4: 12-19. DOI: http://dx.doi.org/10.23977/jsoce.2022.040902.

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