Author(s)

Wang Lei ¹

Affiliation(s)

¹ Tai Shan University, School of Economics and Management, Taian, Shandong, China

Corresponding Author

Wang Lei

ABSTRACT

Tai'an City has made certain achievements in exploring the development path of "new retail", but there are also problems that the transformation of traditional offline retail enterprises lacks motivation, the slow growth of residents' disposable income restricts the development of the consumer market, and the comprehensive competitiveness of large supermarkets needs to be improved. Based on the analysis of the new retail policy environment and the current situation of new retail development in Tai'an in recent years, this paper proposes a new path for the development of the new retail industry in Tai'an, which has positive significance for promoting the healthy development of the new retail industry.

KEYWORDS

Tai'an City, Internet, Big data, The new retail

CITE THIS PAPER

Wang Lei, Study on the Development Path of Retail Industry of Tai'an Retail Industry from the Perspective of "New Retail". Information Systems and Economics (2022) Vol. 3: 70-73. DOI: http://dx.doi.org/10.23977/infse.2022.030309.

REFERENCES

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[3] Scott Keller, Translated by Huang Wei.  Supply Chain and Warehouse Management [M]. Beijing: People's Post,2020.11.  
[4] Yang Changchun. International Logistics [M]. Beijing: Capital University of Economics and Business Press, 2020.1.  
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[6] Wu Shuchang. Transformation and Upgrading of Traditional Business Model under the Background of New Retail [J]. Commercial Economics, 2021.11.

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